Marketing Manager

Job Posted 6 Days Ago Posted 6 Days Ago
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Lansing, MI
Senior level
Energy • Renewable Energy
The Role
The Marketing Manager will lead branding, product introductions, and marketing budget oversight while managing digital campaigns and trade shows.
Summary Generated by Built In

ABOUT MUNTERS

Munters FoodTech is a world-leading supplier of climate solutions for the agricultural industry.  Munters offers innovative, efficient, and sustainable solutions for climate challenges.  One in seven meals worldwide has been grown with Munters’ support.

SUMMARY

Munters is seeking a motivated Marketing Manager to drive Branding, New Product Introductions, Trade Show Management, and Optimization of the Marketing Spend.  This role is pivotal in strengthening Munters’ market presence and brand promotion while supporting the sales teams.  The ideal candidate is entrepreneurial, strategic, and highly analytical, with experience in digital marketing, AI-driven marketing tools, and budget oversight.  The right candidate will assume responsibility for all Munters marketing activities.

ESSENTIAL REQUIREMENTS

  • Lead and execute rebranding efforts, ensuring a consistent and impactful brand presence.
  • Drive new product introductions, ensuring effective positioning and messaging for target markets.
  • Manage promotional and educational campaigns utilizing digital, social, print, video, and exhibit marketing.
  • Experiment with new AI-driven marketing tools to enhance campaign reach and engagement.
  • Lead trade show and exhibit management, from vendor coordination to booth design and engagement strategies.
  • Oversee marketing budget, ensuring optimal allocation of resources and tracking ROI.

ADDITIONAL RESPONSIBILITIES

  • Develop a clear understanding of Munters’ business, industries, sales channels, and competitive landscape.
  • Oversee public relations efforts, strengthening industry partnerships and relationships with major food-producing organizations.
  • Design and implement multi-channel marketing campaigns for brand awareness and lead generation.
  • Manage rep membership programs and in-house promotional programs for sales representatives.
  • Collect and analyze sales and industry data, identify trends, and provide actionable insights to leadership.
  • Monitor competitor activity, including pricing, product launches, and industry trends
  • Work cross-functionally across all departments to align marketing efforts with business objectives.
  • Ability to work independently and collaboratively across all departments.

QUALIFICATIONS

  • Bachelor’s degree in marketing or a related field is highly desirable
  • 5+ years of B2B marketing experience in a manufacturing or technology-driven environment.
  • Proven expertise in campaign execution, digital marketing, and data-driven decision-making.
  • Experience with CRM platforms (Salesforce preferred) and marketing automation tools.
  • Management experience a plus
  • Strong background in event planning, vendor negotiation, and public relations.
  • Some travel required.

OUR COMMITMENT TO DIVERSITY
 

Munters values diversity in all its forms and fosters an inclusive workplace.  We are committed to increasing female leadership to 30% across all business units.

Munters offers:

  • Flexible work hours and remote work options.
  • Opportunities for training, mentorship, and career advancement.
  • Options for part-time work, job-sharing, and compressed workweeks (depending on role).
  • A lactation room in our office.

PHYSCIAL REQUIREMENTS

  • Must be able to perform sedentary work to light physical labor.
  • Ability to lift up to 30 pounds occasionally.
     

Munters is an Equal Employment Opportunity / Affirmative Action Employers M/F/D/V

Top Skills

Ai-Driven Marketing Tools
Crm Platforms
Digital Marketing
Marketing Automation Tools
Salesforce
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The Company
HQ: Stockholm
2,386 Employees
On-site Workplace
Year Founded: 1955

What We Do

Munters is a global leader in energy-efficient air treatment and climate solutions. Using innovative technologies, we create the perfect climate for customers in a wide range of industries. We have been defining the future of air treatment since 1955. Today, 3,940 employees carry out manufacturing and sales in more than 30 countries. Munters Group AB reported annual net sales of SEK 10.4 billion in 2022 and is listed on Nasdaq Stockholm.

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