Associate Director of Marketing, Research Amplification

The Team
As part of the Content and Platforms team, the Research Amplification Team is dedicated to connecting professional investors with Morningstar's independent research. The Research Amplification Team identifies actionable and relevant research to bring to life for professional audiences, including advisors and asset managers. We foster cross-functional collaboration across research, editorial, comms, central, product, demand gen, & global marketing teams. We lead the strategy, planning, and execution of research campaigns designed to drive reach, engagement, and top of funnel lead generation across owned, earned, and paid media channels.
The Role
We are looking for an experienced integrated marketer to assume responsibility for the execution of European research content marketing campaigns designed to maximize the reach and engagement of our independent research, with the goal of influencing leads at the top of the funnel. In this role, you will work across functional teams (research, comms, editorial, creative, and various marketing functions) to launch research campaigns via organic and paid channels; including, earned media, digital, SEO, email, live events, paid media, social, and sales enablement channels. This position is in our Amsterdam office, we follow a hybrid policy in which onsite work is required at least 3 days per week.
The position reports into the Senior Marketing Director, Research Amplification, on our corporate marketing team.
Responsibilities:

• Develop and implement marketing strategies and campaigns for research from our Behavioral Science, Equity, Portfolio, Quant, and/or Manager Research teams, as well as research from our business unit partners including Sustainalytics and Investment Management
• Work across teams and across borders to develop and execute marketing plans to make our European research IP more broadly available for professional investors to learn from and enjoy.
• Responsible for leading the coordination, scope, and identification of resources needed to execute marketing programs designed to drive awareness and increase engagement.
• Collaborate with content strategy and SEO experts to optimize and evolve derivative digital research content, including: resea0rch library, research topic and pillar pages, gated landing pages, and audio & video content
• Lead cross-functional teams to bring our research to life and maximize reach and engagement. Work cross-functionally with various departments to execute integrated marketing campaigns.
• Successfully manage all aspects of approved research marketing programs, from strategy and planning to creative development and delivery.
• Support the expansion of Research Amplification globally, taking a test and learn approach to determine effectiveness and inform future planning.
• Test and measure campaign strategies to optimize performance and marketing channels and analyze campaign KPIs, providing feedback to various stakeholders.
• Provide leadership for other marketers by sharing best practices and providing strategic guidance.
• Collect and analyze feedback to/from all stakeholders throughout campaign process to continuous process improvement.
• Serve as a thought leader and subject matter expert in content marketing, staying up-to-date with the latest trends, channels, tactics, and best practices in the industry.

Requirements:

• Bachelor's degree, ideally in marketing, advertising, communications, or related field
• 10+ years of work experience, preferably B2B marketing experience with an emphasis on content marketing
• Understanding of investing and experience in/knowledge of the financial services industry.
• Extensive experience developing and implementing global content marketing programs
• Exceptional project management skills with strong attention to detail
• Superior interpersonal, communication, writing, proof-reading and editing skills
• Good influencing and communication skills to forge effective relationships with key stakeholders
• Strong creative and analytical skills
• Ability to learn quickly and thrive in a fast-paced, dynamic environment
• Self-starter with proven ability to navigate ambiguity, move multiple projects forward
• Experience using AI marketing tools is as asset
• Experience with tools such as Tableau, Eloqua, Salesforce, Google Analytics, Adobe Content Stack, BrightTalk, Asana, and Wikis a strong plus.

Morningstar's hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. We've found that we're at our best when we're purposely together on a regular basis, at least three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.
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