Marketing Manager

Everfield buys, builds, and grows European vertical market and specialist software companies, providing them with the tools they need to move to the next level. Our mission is to foster ambition, fuel growth, and unlock opportunities for Europe’s software ecosystem.

Companies in the Everfield ecosystem follow a decentralised model, maintaining their team, brand, and offices, while focusing on what they do best - building products and supporting customers. Everfield provides support in talent acquisition, HR, and a team of experts in building and growing European B2B SaaS companies consult on financial and operational topics from. Founded in 2022, Everfield has an ecosystem presence in 7 countries, and growing.

Blue Bridge Technologies is a leading healthcare technology provider committed to delivering innovative, compliant solutions to healthcare providers and organizations across Europe. Our mission is to support medical practitioners and healthcare institutions with technology that enhances patient care and operational efficiency.

Blue Bridge Technologies is looking for an experienced Marketing Manager to lead our account-based marketing efforts and build a strong brand presence within the healthcare market.

This is an opportunity for someone ready to develop, execute, and scale B2B marketing strategies that drive revenue, deepen client engagement, and reinforce our position as a trusted healthcare technology partner.

You will work independently and build the marketing foundations for one of Latvia’s most used products for managing healthcare practices, and for individuals to book appointments.

Reporting directly to the CEO, this is a high-impact and visibility role within a small team and big career opportunities. We’re looking for someone to grow with the Blue Bridge Technologies**’** team as the business does.

This role is in-person based at Blue Bridge Technologies’ office in Riga, Latvia.

1. Marketing strategy development and execution

   • Develop and own a marketing strategy and budget focused on attracting, engaging, and converting leads across all stages of the funnel

   • Set measurable marketing objectives and key results aligned with the wider Blue Bridge Technologies’ business goals

   • Collaborate closely with sales, product, and executive teams to align on goals, messaging, and strategic initiatives

2. Full-funnel campaign execution

   • Oversee multi-channel campaigns across webinars, events, email outreach, social media, and educational content, driving alignment across channels to maximise reach and impact

   • Collaborate with internal teams to set up CRM and marketing automation tools to support tracking and reporting needs

3. Brand building and content strategy:

   • Manage the Blue Bridge Technologies website, including content updates, SEO optimisation and UI/UX best practices, to improve online visibility and lead generation efforts

   • Create short and long-form content, such as blog posts, flyers, customer testimonials and social media posts, for the healthcare audience that speaks to key pain points and buyer needs

   • Organise and run in-person and online events for Blue Bridge Technologies’ healthcare audience

   • Ensure brand consistency across all channels and touchpoints, building a recognisable and respected brand identity

4. Performance tracking and reporting:

   • Establish KPIs and implement performance tracking for campaigns and overall marketing effectiveness, focusing on key metrics such as MQLs, engagement, and conversion rates

   • Conduct regular analysis and report on marketing performance, making data-driven recommendations for optimisation and future growth

   • Stay current on industry trends, competitive analysis, and emerging opportunities to adapt your strategy accordingly

• 3-5 years of B2B marketing experience. Nice to have is experience in healthcare or an early-stage growth SaaS company

• Comfortable creating written content and hosting business meetings in English and Latvian

• Examples of past experience working with agencies and freelancers

• Proven experience in developing and executing multi-channel marketing strategies that drive growth across the full funnel

• Strong understanding of brand building, content marketing, and audience engagement strategies

• Comfortable using and managing a content management system and CRM

• Analytical mindset with the ability to track performance metrics and optimise marketing efforts based on data insights

• Proactive, able to make decisions independently and report on results to the senior leadership team

• Thrive in close-knit teams and excel in cross-departmental collaboration

• Play a critical role in shaping BBT’s growth in the Baltics healthcare market

• Opportunity to expand and potentially lead a marketing team as the company grows

• Join a network of marketing leaders from across Europe as part of the Everfield ecosystem, including 1-1 introductions, masterclasses, and monthly community of practice meetings