Marketing Manager

News 12 is our award-winning, hyper local news station covering communities throughout Long Island, the Bronx, Brooklyn, Westchester, Hudson Valley, Connecticut and New Jersey. News 12 New York is our National streaming service for regional news, weather and News 12 originals.
If you're committed to delivering high quality news and storytelling with a hyper local lens, we have positions available for both on and off-air talent with opportunities for development and growth.
Job Summary
We are seeking a dynamic and results-driven Marketing Manager to lead marketing efforts across our news organization. The position will help drive, direct, and manage - in conjunction with the Senior Director Acquisition & Retention Marketing - the marketing and brand strategy for News 12 and all of its digital and related properties. The ideal candidate will have experience in the linear television and/or OTT space, digital marketing, brand management, and audience growth, and will be responsible for developing, implementing, and optimizing marketing campaigns that drive tune-in, acquisition and retention. The Marketing Manager will work closely with the newsrooms, editorial, data & analytics, sales, and senior management to elevate the brand and expand our reach across multiple platforms.
Responsibilities

• Develop and execute marketing strategies that promote News 12 and its related properties.
• Manage marketing campaigns across owned & operated assets, partner platforms, digital, social, email newsletters, and paid advertising.
• Lead the development of marketing tactics from concept to execution including all on-air, digital, social and partner specific tactics.
• Write creative briefs, review and guide asset development with clear and constructive feedback and socialize deliverables for approvals.
• Collaborate with data & analytics team to analyze audience insights and trends to identify growth opportunities and improve marketing effectiveness.
• Work closely with editorial teams and newsrooms to ensure marketing efforts align with editorial goals and content.
• Coordinate marketing events and promotions within our communities.
• Work closely with Optimum marketing teams to identify mutually beneficial synergies and collaborations.
• Build and maintain partnerships with external agencies, influencers, and media outlets to amplify brand exposure.
• Oversee market research and competitive analysis to stay ahead of industry trends and audience preferences.
• Monitor and report on campaign performance, adjusting strategies to optimize results.
• Responsible for News 12 sales materials; create presentation materials, including campaign recaps and performance.
• Oversee marketing department budget, work with finance on monthly forecasts, ensure all spending is cost-effective and delivers measurable ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 8+ years of experience in marketing, with a focus on digital media and audience development.
• Experience in the news industry or with media companies is highly preferred.
• Excellent communication skills, both written and verbal.
• Proficiency in marketing analytics tools (Google Analytics, social media insights, etc.).
• Strong project management skills, with the ability to manage multiple initiatives simultaneously.
• Creative thinker with a data-driven approach to decision-making.
• Proficient in Microsoft Office (Word, Excel, PowerPoint) and Google (Docs, Sheets & Slides) suite of products. Experience with project management and AI platforms preferred.
• Must be able to travel between Newsrooms on a weekly basis.

We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
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This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $102,816.00 - $168,912.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City