Marketing Manager

To apply, submit your resume, cover letter (optional), and any relevant work samples (e.g., content pieces, social media campaigns, or portfolio) through our job listing on Workable.

Most importantly, take your time answering the application questions—real humans (not AI! 🤖🚫) carefully review every response. Thoughtful, authentic answers help us get to know the real you, so showcase your experience, insights, and personality.

We’re excited to hear from you! ✨

🌟 About Hi Rasmus:

Hi Rasmus is a cutting-edge SaaS solution that empowers behavior analysts and others who serve learners on the autism spectrum to deliver effective, evidence-based programming for their clients. We’re redefining the standards of care through technology, with a mission to empower providers and enhance outcomes for individuals and families affected by autism.

🌍 Hi Rasmus is currently improving kids' lives on 5 continents, in 60+ countries, and in all 50 US states, but the opportunities are endless! Join us in empowering therapists and transforming lives—one child at a time.

🌟 We’re Hiring: Marketing Manager
Hi Rasmus is seeking a creative and results-driven Marketing Manager to lead our marketing efforts and ensure a cohesive brand presence across all channels. This role is ideal for someone who thrives in a fast-paced B2B SaaS environment, is passionate about impactful content, and excels at collaborating with cross-functional teams to support organizational goals.

🛠️ Responsibilities

1. Strategic Marketing & Product Positioning 
• Develop and implement comprehensive B2B marketing strategies to attract and retain clinic administrators and therapy providers. 
• Craft compelling product messaging that effectively communicates the value of Hi Rasmus’ SaaS platform.
2. Content Generation
• Develop and manage a content calendar to produce engaging and high-value materials, including blogs, case studies, white papers, newsletters, and email campaigns.
• Collaborate with subject matter experts to create content that resonates with our target audience of therapists and clinic administrators.
3. Social Media Growth and Engagement:
• Develop and execute B2B social media strategies to grow our audience and foster engagement on platforms like LinkedIn, Facebook, Instagram, and beyond.
• Monitor analytics to measure performance and refine strategies.
• Stay up to date on social media trends to implement innovative approaches.
4. Booth/Conference Presence:
• Plan and coordinate Hi Rasmus’ presence at industry conferences and events, including designing booth displays, managing logistics, and ensuring brand consistency.
• Create promotional materials and campaigns to drive event attendance and booth traffic.
5. Website & Digital Marketing Optimization:
• Manage and update the company website to ensure content accuracy, visual appeal, and user-friendly navigation.
• Work with developers and designers to enhance site functionality and optimize for SEO.
• Track website performance using analytics tools and recommend improvements to increase traffic and conversions.
• Implement and oversee digital ad campaigns to generate leads.
6. Analytics & Budget Management
• Track and analyze the performance of marketing campaigns using tools like Google Analytics, HubSpot, etc.
• Use data-driven insights to refine marketing strategies and maximize ROI.
7. Cross-Functional Collaboration
• Act as a brand steward, ensuring consistent visual identity, tone, and messaging across all teams and materials. Review and approve marketing collateral to align with brand guidelines.
• Work closely with sales team to develop sales enablement materials such as one-pagers, presentations, and case studies to support the sales team in closing deals.
• Collaborate with the Customer Success team to develop educational and promotional content that enhances the customer experience.

Partner with leadership to support company-wide initiatives, including internal communications, product launches, and community-building efforts.

• 3+ years of experience in B2B SaaS marketing, preferably in the healthcare or mental health industry.
• Proven track record in content creation, social media management, and event marketing.
• Strong writing and communication skills with attention to detail.
• Experience with website management tools (e.g., WordPress, Squarespace) and analytics platforms (e.g., Google Analytics, Hubspot, or equivalent).
• Proficiency in social media platforms and tools, as well as graphic design software (e.g., Canva or Adobe Suite) is a plus.
• Strong organizational skills, with the ability to manage multiple projects simultaneously.
• Team player with excellent interpersonal skills and a collaborative mindset.

• 💵 Compensation
• Competitive salary between $70,000 & $80,000 annually
• 💙 Perks & Benefits You'll Love
• 100% covered health, dental, and vision premiums for employee-only standard plan (Family can join too, with a variable cost)
• Optional group benefits:  life, AD&D, short- & long-term disability
• Professional development opportunities and room for growth within the company
• 🏖️ Time Off to Recharge
• Paid Time Off: 10 vacation days, 5 sick days, 7 paid holidays + 3 floating holidays for ultimate flexibility
• 🏡 Work Style That Works for You
• A fully remote and flexible work environment—work from wherever feels right!
• Opportunity to make a meaningful impact in the Autism healthcare space