Marketing Manager

The Marketing Manager, functioning as a Marketing Business Partner, will be responsible for driving key marketing initiatives and campaigns designed to improve our customer journey, conversions, and support our revenue and profit goals. You will be a continuous source of ideas, innovations, and inspiration.

You will be relentless in building the understanding of your market and customer needs (internal and external), both current and future – continually thinking locally, but acting with a global mindset. This role is based in Portugal.

The Marketing Business Partner will work closely with the entire global marketing team to deliver marketing-leading performance for the Physical Test business unit. You will also work with and across function departments including Sales, Product Management, and Customer Care, and Finance. 

Main Responsibilities

• Manage national commercial marketing activities to ensure maximum lead generation to drive the growth of the company’s products and solutions in support of the global marketing strategy. 

• Plan and report on localized marketing activities which will include but not limited to, Search Engine Marketing, Social Media Marketing, newsletters, events, webinars, advertisements, and PR as part of the growth strategy, providing coherent and complete briefs to the channel/operations teams within global marketing. 

• Analyze, understand, interpret, and share industry research, engineering innovations, competitive intelligence, customer data, and market insights, to form compelling and differentiated Account Based Marketing plans. 

• Collect and report on all regional completive intelligence, including products and campaigns, contributing to the competitive and relevant nature of our marketing. 

• Cascade communications and provide education of marketing plans with sales and align to develop effective campaigns in line with the marketing strategy to internal stakeholders– with particular focus on providing guidance and support conversion opportunities. 

Professional Qualifications / Experience 

• A relevant degree or equivalent experience in a similar role with a strong track record of Marketing is preferred. 

• Previous experience of working with technical B2B company or a production, manufacturing or technical environment would be helpful. 

Key Competencies 

• The ability to analyze data, draw accurate conclusions, and communicate key messages succinctly. 

• Strong planning and organization skills – with an ability to appropriately re-prioritize and change as required to meet deadlines. 

• Strong verbal communication and presentation skills 

• Communicate effectively and build strong relationships at all levels 

• Established self-starter with the ability to drive task completion, resolve questions and concerns, and pro-actively offer improvements to work processes or tools. 

• Skilled in writing and editing content with an attention to detail. 

• Ability to work independently and as part of a team – important as you will work with peers remotely in a very international team 

• Positive motivator with strong team building skills that help tie together our sales and marketing initiatives.