Marketing Manager

Manager - Wholesale Marketing, International and Licensing

About Rag & Bone
From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.
We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process, and collaboration for a more equitable future.
Job Summary

We are looking for an experienced Manager of Wholesale Marketing, International and Licensing to join our brand strategy team at rag & bone. This role is responsible for coop, campaigns, content, brand and product initiatives across our wholesale, international and license partners with a keen understanding of how to leverage relationships as vehicles for marketing, customer acquisition and sell-out. You’ll collaborate with external partners to manage seasonal coop budgets while working cross functionally within the organization to understand product sell-in and drive awareness, consideration and conversion via strategies ranging from affiliate and influencer programs, organic and paid social, email, editorial, and in-store activations. You’ll have a nuanced understanding of digital media KPI’s. The right candidate knows what it’s like to work in a highly cross-functional, fast-moving organization. You value the importance of being proactive and collaborating with others to get things done. This role reports directly to Senior Director, Marketing.

Responsibilities:

• Manage the seasonal coop budget across all partners, allocating funds to ensure sell out of key product initiatives while maximizing brand visibility
• Drive strategic initiatives with partners to ensure wholesale is a vehicle of customer acquisition, conversion, and brand awareness
• Work with commercial wholesale teams to identify key strategic opportunities ahead of and in-season
• Cross functional relationships across teams to inform best practice for partners
• Partner with internal creative services teams + external partners to execute in-store pop-up builds
• Negotiate rates, fees, and campaign flights based on business objectives
• Leverage internal brand marketing team to extend marketing campaigns beyond traditional co-op programs (IE: influencer, celebrity, etc.)
• Ensure partner content is brand-right, with a nuanced understanding of brand voice, look and feel
• Track all confirmed IOs in partnership with finance team to ensure chargebacks are processed
• Perform imagery audits each season (per partner) to extract buy-relevant assets for marketing usage
• Organize/distribute seasonal assets to external partners via internal/external platforms
• Attend market appointments with key partners to discuss opportunities around specific product stories
• Leverage internal brand marketing team to extend marketing campaigns beyond traditional co-op programs (IE: influencer, celebrity, etc.)
• Weekly touch bases with Domestic, EMEA and APAC teams
• Monthly check-ins with all major APAC Franchise partners to stay updated on key marketing priorities
• Track and maintain both internal brand budget + franchise partner marketing spends to keep accounts responsible for marketing activity
• Mirror campaigns/events/popup concepts from domestic into APAC markets (where applicable) to ensure global brand alignment
• Develop campaign flight plans for key licensed categories, working with external partners to manage budget expectations and sell-through
• Manage + track all license partner related expenses for both Spring/Fall campaigns
• Work with accounting to facilitate year-end invoice for contracted marketing obligation
• Brief internal partners with all seasonal wholesale, licensing and third-party content and strategic needs
• Hindsight monthly and seasonal campaign performance, measuring and analyzing KPI’s and action learnings to maximize future effectiveness

Requirements:

• Minimum 5+ years professional experience in wholesale and coop marketing
• Understanding of Domestic, EMEA and APAC regions
• Experience with license partners and ways of working
• Well versed in the wholesale and digital landscapes particularly new opportunities
• Self-starter with a hands-on approach, good instincts for prioritization and the ability to work under a high-pressure, fast-paced environment
• A deep understanding of wholesale and digital KPI’s
• A demonstrated ability to develop, coach, create focus and clarity in your team, communicate on an ongoing basis to provide context
• Strong communication and presentation skills, and an ability to influence stakeholders internally and externally

Rules we live by | Rules you live by

• Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity.
• Have No Fear - Innovate, solve problems
• Own Every Decision - Work together, get results
• Quality Matters – Not only with product but we see it in our people
• Make S**t Happen - Be disciplined, be competitive

Benefits

• Paid Time Off
• Clothing Allowance
• Generous Employee Discount
• Paid Parental Leave
• Membership to Calm and access to other wellness benefits
• Medical, dental, vision and ancillary benefits
• 401k

rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.