Communications Marketing Manager

About ONX Homes:
ONX Homes is an integrated Design Tech company on a mission to reshape the home building industry. Founded by construction experts, design thinkers, and technology leaders, we utilize human-centric design, environmentally conscious materials, and offsite manufacturing technology to create beautiful homes and sustainable communities. We partner with landowners and leverage our unique vertically integrated capabilities and advanced offsite construction facilities to build and deliver sustainable, high-quality homes in half the time of onsite construction.
Marketing Manager
7-8 Year Experience
Key Responsibilities:
Content Strategy Development:
Collaborate with marketing teams to identify key messaging and target audiences for brochures and leaflets.
Craft a content calendar for brochure and leaflet creation, aligning with marketing campaigns and product launches.
Develop compelling narratives and key selling points to highlight in brochures and leaflets.
Content Creation and Editing:
Write engaging copy for brochures and leaflets, ensuring clarity and conciseness.
Oversee the design and layout of brochures and leaflets, working closely with graphic designers.
Proofread and edit all content to maintain high quality standards.
Production Management
Manage the digital distribution channels of brochures and leaflets.
Performance Analysis and Optimization
Analyze the effectiveness of brochures and leaflets through tracking metrics like lead generation, website traffic, and customer engagement.
Identify areas for improvement and implement changes to optimize brochure and leaflet content and design.
Cross-Channel Integration:
Integrate brochure and leaflet content with other marketing channels like website, social media, and email campaigns.
Develop strategies to promote the use of brochures and leaflets across various marketing channels.
Required Skills:
Strong Writing and Editing Skills:
Excellent ability to craft clear, concise, and persuasive copy.
Marketing and Branding Knowledge:
Deep understanding of marketing principles, brand messaging, and target audience segmentation.
Visual Communication Skills:
Ability to collaborate with designers to create visually appealing layouts.
Project Management:
Proven ability to manage multiple projects simultaneously and meet deadlines.
Data Analysis and Reporting:
Capability to analyze data and use insights to inform future content strategies.
Relevant Experience:
Experience in content marketing, with a focus on print materials like brochures and leaflets.
Proven track record of developing successful marketing collateral.
Knowledge of design principles and layout software (e.g., Adobe InDesign).
Familiarity with marketing automation tools and analytics platforms.