Marketing Manager

Posted 18 Days Ago
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Philadelphia, PA
Senior level
Real Estate
The Role
The Marketing Manager will create and implement integrated marketing strategies for Berkadia's specialty platforms, collaborating with stakeholders to meet business objectives. Responsibilities include monitoring market trends, developing content and campaigns, managing integrated marketing projects, and ensuring alignment with the company's vision and goals.
Summary Generated by Built In

Are you looking for an opportunity to define your future in the commercial real estate industry based on your own unique skills and experience?

Whether your talents lie in marketing, operations, finance, human resources, management, or something different altogether, you’ll find flexibility and a sense of belonging at Berkadia. We’re committed to a culture that strives for excellence – a place where your contributions are valued, you are empowered to create positive impact, and you can grow your career. Be Your Best Self. Be Berkadia. 

The Marketing Manager will develop and execute integrated marketing strategies that drive results for Berkadia’s specialty platforms. This role will report directly to the Associate Director of Marketing as part of the Corporate Marketing team. The Marketing Manager will work with the Associate Director of Marketing to provide marketing strategy and tactical execution in support of each platform’s business objectives. 

We Innovate to shape the future of CRE, so in this role you will:

  • Partner across the business to develop and ensure execution of marketing strategies with defined and measurable performance indicators in support of Berkadia specialty solutions
  • Gain a deep understanding of Berkadia’s specialty solutions
  • Act as a trusted partner to key stakeholders and producers, and serve as the key liaison with marketing partners  
  • Keep a pulse on market trends and news related to the commercial real estate industry and be able to proactively and swiftly respond with marketing and communications strategies
  • Ideate and develop content and campaigns that position Berkadia as a thought leader and bolster brand awareness
  • Partner with Events to contribute to the membership and sponsorship strategy with industry organizations, including brand activation efforts tied to conferences and events
  • Partner with Integrated Brand, Marketing, Communications and Events partners to implement marketing strategies
  • Develop and maintain suite of marketing materials that highlight capabilities and expertise
  • Manage meetings and timelines related to integrated marketing projects 
  • Master key marketing technology platforms (e.g., SharePoint, Monday.com, Issuu, and WordPress) to support integrated marketing projects 
  • Work as part of a team to ensure that all marketing activities are aligned with the broader firm’s vision, priorities, and marketing efforts 
  • Other duties as assigned 

We are passionate about your growth, so to achieve success in this role you should have:

  • Ability to travel domestically 10-20% of the time
  • This role may be required to be onsite within a Berkadia office or designated location periodically at the request of the manager for things such as meetings, trainings, or events.
  • Bachelor’s degree or equivalent
  • 5-7 years of prior experience in a similar position 

We believe People Matter, so we offer benefits that go beyond:

  • Monthly paid volunteer hours and donation matching to benefit our communities 
  • Employee Resource Groups that help you grow with us
  • Fertility and family planning services  
  • Up to 12-weeks of fully paid parental leave   
  • Mental health care, including free counseling sessions:  
  • We'll help you fund your learning journey with generous tuition reimbursement 
  • Pet insurance discounts 
  • And more! 

Be Your Best Self. Be Berkadia. 

#LI-HF1 #LI-HYBRID

Berkadia, as an equal opportunity employer, celebrates our employees’ unique differences, which we believe drives personal and company-wide innovation and creates a people-first culture where your career can take the long view. To achieve these goals, we are committed to the full inclusion of all qualified individuals, without regard to race, religion, age, color, national origin, gender, sexual orientation, gender identity or expression, marital status, domestic partner status, military and veteran status, disability, pregnancy, parental status, genetic information, political affiliation, or any other status protected by federal, state and local laws.   

In keeping with our commitment, Berkadia takes the necessary steps to provide a workplace free from harassment and discrimination, as well as access and reasonable accommodations for individuals with disabilities. If you require reasonable accommodation to take part in the interview process, please contact [email protected].

You have rights under Federal and State employment laws. No question in this Application is intended to elicit information in violation of any such law, nor will any information obtained in response to any question be used in violation of any such law. If you apply for this role, you are acknowledging Berkadia's Application Policy and Berkadia's Privacy Policy. Please click the following links for more information about: EEOC, Employee Rights under the FMLA, EPPA.

The Company
Ambler, PA
2,213 Employees
On-site Workplace
Year Founded: 2009

What We Do

Berkadia, a joint venture of Berkshire Hathaway and Jefferies Financial Group, is a leader in the commercial real estate industry, offering a robust suite of services to our multifamily and commercial property clients. Powered by deep relationships and industry-changing technology, our people sell, finance, and service commercial real estate, providing support for the entire life cycle of our clients’ assets. Our unique ownership structure allows us to put our clients’ interests first and create a marketplace that delivers a superior experience.

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