Our mission is to open the door to the life-changing impact of education and help make education accessible for all. As a nimble growth stage start-up, we've emerged as the leading online education platform helping over 30 million learners and educators each month. Study.com has earned numerous awards and it has been recognized as one of the most transformational companies in EdTech, living up to our commitment to all learners: Breakthroughs Start Here. From students and educators in over 9,000 school districts that use Study.com, to working adults striving to complete their college degree or gain professional certifications, we empower them to reach their full potential. Our product is our impact! Across our college programs alone we have saved students over $200M in tuition and enabled tens of thousands to become nurses, teachers, accountants and more. Additionally, as part of our mission we’ve donated over $27 million across social impact programs to learners and educators.
We are seeking a seasoned Marketing Manager with a strategic mind and creative flair to lead our go-to-market planning, product positioning, and channel marketing campaign coordination. As the driving force behind our customer acquisition efforts, you will ensure that our marketing collateral resonates with our distinct segments and is consistent with our brand's voice and vision. Your insights into market trends and customer motivations will be pivotal in shaping our strategies and offerings.
This role is based in our Mountain View, CA office and is hybrid in office Mondays, Wednesdays, and Thursdays.
What You'll Do:
- Develop and execute comprehensive go-to-market plans that effectively introduce new Study.com’s products and services to the market.
- Craft compelling product positioning and messaging that differentiates our offerings in the online education space.
- Coordinate with channel marketing leads to ensure product and brand pillars are deployed across marketing campaigns and onsite experiences.
- Oversee the creative development process, including briefing and collaborating with internal teams and external partners to produce high-quality, on-brand collateral.
- Conduct regular market research to stay abreast of industry trends, competitor activities, and emerging customer needs and motivations.
- Partner with the Growth team on campaign performance and market dynamics to refine marketing strategies and optimize ROI.
- Collaborate with cross-functional teams, including product, sales, and customer success, to ensure cohesive messaging and successful product launches.
What You'll Bring to the Role:
- 5+ years of experience in marketing management, preferably within the online education
- Creative thinker with experience in guiding brand and product messaging.
- Experience leading a creative process and collateral development.
- Proven track record in go-to-market strategy, channel marketing, and customer acquisition.
- Strong analytical skills with experience in market research and data-driven decision-making.
- Exceptional campaign management abilities with the skill to handle multiple projects simultaneously.
- Excellent communication and interpersonal skills for effective teamwork and stakeholder engagement.
- Strategic mindset with a continuous focus on innovation, efficiency, and scalability.
The salary range for this position is $110,000 - $130,000 per year. Pay and is dependent upon factors including skills, work experience, business needs, and market demands.
At Study.com, we know that strong communities are built on the power of our diversity, and we respect and strive to understand for the diverse identities, race, ethnicities, backgrounds, and perspectives of our team members. Our work and company culture have been consistently recognized, including:
- Inc. Best Place to Work
- Fortune Great Places to Work – Best Workplaces in the Bay Area
- Golden Bridge Awards – Gold Winner, Corporate Social Responsibility
- San Francisco Business Times & Silicon Valley Business Journal – Best Places to Work
Study.com provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. In addition to federal law requirements.
Study.com complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Additionally, qualified applicants with arrest and conviction records will be considered for the position in accordance with applicable state and local laws.
What We Do
Study.com was founded by Adrián Ridner and Ben Wilson to open the door to the life-changing impact of Education for all. Today, Study.com is the leading online learning platform helping over 30 million learners and educators on Study.com each month break through.
Our mission is rooted in the belief that information is the ultimate equalizer, and education is key to upward mobility. Study.com helps learners of all ages excel academically and close skills gaps. Every minute two learners enrolls in a course on Study.com and our College Accelerator solution, has collectively saved students over $200 million in college tuition.
At Study.com, you’ll join a team making a big impact in a cross-functional, collaborative environment where team members wear different hats and regularly interact with senior leadership. We get things done and move quickly.
As a member of the Study.com team, you’ll empower millions of learners to achieve their education and career goals. You’ll also be part of a company dedicated to contributing to society. Study.com has donated over $25 million in-kind value across social impact programs, including Working Scholars and Keys to the Classroom, matching employee contributions to non-profit organizations, student scholarships and supporting schools and districts during the pandemic.
Study.com’s team members, together with our Study Studio network of instructors, subject matter experts, video animators, and editors, have developed over 2 million learning materials on our platform. This includes micro-lessons, videos, flashcards, lesson plans, worksheets and more, fueling tens of millions hours of learning engagement a year.
Study.com’s work and company culture have been recognized by:
- Inc. Best Place to Work
- FastCompany Most Innovative Company
- Fortune Great Places to Work – Best Workplaces in the Bay Area
- Golden Bridge Awards – Gold Winner Social Responsibility
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