The Marketing Manager is responsible for equipping pastors and leaders with free quality resources offered through Life.Church Open Network, the Church Online Platform, and the Craig Groeschel Leadership Podcast. This role will lead the marketing efforts for Open Network and Church Online Platform and support Church to Church and Life.Church initiatives. This role supports the team's direction, initiatives, and ministry efforts to achieve outcomes that further Life.Church’s mission and reach people for Christ.
At Life.Church, we exist to lead people to become fully devoted followers of Christ. It’s been our mission since 1996 and has guided us every day. Leading people isn’t just an expectation; it’s a necessity. It’s a cornerstone of our culture. That's why we’re always seeking leaders—leaders like you—to bring your skills to life. We are one church meeting in multiple locations, and we want to help you become the person God made you to be.
The Church to Church Team equips pastors and leaders worldwide with free resources. Through Life.Church Open Network, pastors can access more than 90,000 digital church resources that help them reach the communities they’re called to reach. The Craig Groeschel Leadership Podcast equips leaders of every kind to grow through practical, personal, powerful leadership teaching. And through the Church Online Platform, churches can stream their worship services online every week, reaching their local communities and people around the world.
What You’ll Do
- Lead development of growth-focused marketing plan and execute plan via email, social media, digital marketing, video, blog, case studies, SEO/SEM, PR, and more
- Ideate and execute key messaging that tells the story of what Open Network and the Church Online Platform are and what God is doing through them
- Develop and implement social media strategy for Open Network and the Church Online Platform, and develop key performance indicators for social media tracking to ensure objectives are achieved (impressions, engagements, etc.)
- Manage search performance, SEO/SEM health, and organic traffic opportunities and cultivate a healthy email list
- Steward the Open Network and Church Online Platform brands and optimize topics and practices that increase their visibility as a relevant source of resources and inspiration in the church community
- Manage and report on marketing data, stories of impact, projections, and performance—accountable for interpreting data and making recommendations to key stakeholders
- Create and execute paid advertisement strategy across major platforms
- Collaborate with leadership to determine annual, ongoing, and project-based key performance indicators
- Ideate and support marketing efforts for Craig Groeschel Leadership Podcast across teams
- Work with the Creative Media team and other teams on the visual branding of Church to Church
- Steward the marketing site for Church Online Platform and optimize landing pages around marketing initiatives
- Collaborate with other Life.Church Communications and Press roles and outside ministries on integrated campaign
- Collaborate with Life.Church or partner ministries to cultivate and release resources or training materials to serve pastors outside of Life.Church
- Build strong partnerships with other teams and ministries to support effective collaboration
- Host pastors and leaders as part of the Church to Church team
- Champion cross-team projects and support campuses as needed
- Support projects and events from the Directional Leadership Team’s office and other leaders as needed
Skills Needed to Succeed
- Ability to self-motivate, make independent decisions and problem solve with innovation
- Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change
- Excellent verbal, written, and oral communication skills to clearly explain complicated processes and foster partnerships
- Strong leadership skills and understanding of developing and guiding others
- Proficiency in trade tools like Hubspot, Sprout Social, GA4, Instagram, YouTube, etc.
- Expertise in data analysis as pertains to marketing, trends, user behavior, ads, etc.
- Storytelling skills — you use emotion, examples, and stories of impact to reinforce brand goals and value
- Excellent project management skills and the ability to plan and execute multiple complex projects at the same time
- Entrepreneurial, proactive spirit, and passion for helping churches grow stronger
- Bachelor’s degree in communications, digital marketing, public relations, English, or a related field
- 5+ years of experience in marketing and communications for a professional services firm, agency, or technology company or similar experience in a ministry setting
Benefits We Offer
- Paid parental leave, including maternity, paternity, and adoption leave.
- Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons.
- Innovative and comprehensive Medical, Dental, and Vision insurance that provides team members with useful resources and savings to navigate their holistic health.
- Life insurance policy provided for all staff members at 2x annual salary at no cost. Additional life insurance coverage is available to purchase.
- Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members.
- Comprehensive wellness and mental health benefits allow staff to proactively invest in their physical and emotional health.
- Generous 401(k) retirement plan allowing a team member to have up to 12.5% (including employee contribution, employer match, and employer discretionary contribution) contributed into their account in their first year. It doesn’t stop there—the more years on staff, the greater the investment!
-$160 annually in development dollars for team members to invest in their professional growth.
- Casual dress and work environment.
- And much more!
Our Beliefs, Culture, and Commitment to Diversity
All data collected in our application process, from resume collection to application questions, is used for recruitment purposes only.
What We Do
Life.Church is one church in multiple locations, meeting across the United States and globally at Church Online.
Our mission is to lead people to become fully devoted followers of Christ. We are risk-taking, irrationally generous, spiritual contributors who bring our best, laugh hard, and honor God with integrity.
