Marketing Manager

Job Summary:

Who are we? 

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 550 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

Who are you?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!  

The Role: 

As part of the Marketing team, you will oversee all aspects of the marketing of concerts and events with a strong focus on promotions and relationship management.

Responsibilities:

• Quarterback the execution of self/co-promoted events as assigned; create and foster positive working relationships with partners and clients.

• Negotiate, develop, and execute marketing plans, including collaborating with paid marketing department and various other external and internal partners.

• Liaise with partners to determine and plan on-sale dates and sales budgets; oversee the Event Marketing Operation

• Develop and maintain relationships with media promotions departments and other industry professionals

• Create, negotiate, and execute individual promotional initiatives with media and sponsors; assist during the night of show

• Coordinate in-house advertising initiatives for all live events and assist with publicity strategies where applicable

• Develop and execute social media marketing plans in addition to traditional media promotions for events as assigned

• Order, manage, and coordinate creative for marketing campaigns, including for paid, organic, and promotional purposes

• Attend shows and occasionally capture content

• Work with team members to develop and present exciting pitches for artists and partners

• Participate in special event projects and perform other related duties as requested

Qualifications:

• A minimum of 2 years related experience in a marketing or music industry-related position

• An understanding of Advertising and Promotional principles

• Proven ability to listen, understand and communicate effectively

• Demonstrated ability to build and develop professional relationships

• Knowledge in social media and best practices

• Ability to take direction while also displaying strong personal initiative

• A creative thinker and self-starter

• Available to work evenings and weekends as required

• A positive, winning attitude, incorporating integrity, confidentiality and discretion

• Ability to work well within a team environment

• Interest in a variety of music genres and live events, particularly in electronic music

Benefits and Perks - Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits: 

• HEALTH: Medical, Dental and Vision benefits for you and your family, along with Employee Assistant Programs through Modern Health and ComPsych 

• YOURSELF: Paid time off policy including holiday closures, and sick time for you and dependents, along with free concert tickets 

• WEALTH: RRSP program with company match, Stock Program Reimbursement 

• FAMILY: New parent programs & support including caregiver leave and baby bonus, and infertility support 

• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings 

• OTHERS: Volunteer time off, crowdfunding network, gender reassignment support

We thank all candidates for their interest, only those who will be selected for an interview will be contacted.

Physical Requirements/Work Environment

Sits for extended periods of time at a computer station or work desk; stands and walks throughout the day; occasionally move about inside the office to access file cabinets, office machinery, etc.; uses hands and fingers to operate computers and office equipment for up to 8 hours each day; lifts up to 10 pounds regularly; exposed to typical office environment conditions and noise levels.

Employment Equity

Live Nation Canada strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by provincial and/or federal law. Accommodations for candidates with disabilities are available on request during all aspects of the recruitment and selection process. If accommodation is needed during the recruitment and selection process, please contact us and we will work with you to meet your accessibility needs.

Hiring Practices

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms. This job description is a summary of duties that are expected to be performed. Duties outlined on this job description may not be all-inclusive, and can be modified at any time if requested by management.

This job description is a summary of duties that are expected to be performed. Duties outlined on this job description may not be all-inclusive, and can be modified at any time if requested by management.