Marketing Manager

The Marketing Manager will play a key role on a regional marketing team supporting multiple markets throughout the Northeast, Mid-Atlantic & Midwest, leading the development of property marketing strategies to drive leasing efforts.

This client-interfacing role requires a highly collaborative approach, which plays a significant role in the creative process to elevate property marketing strategy and deliverables. The ideal candidate is highly creative and excels in writing and clear communication and has the ability to translate complex data into compelling collateral for diverse audiences. This position will report directly to the SVP of Marketing.

Responsibilities:

• Manage property marketing needs for high-producing leasing teams, including premier assets and comprehensive deliverables, while adhering to strict deadlines.
• Plan and execute marketing campaigns for broker's property listings, including budget development and tracking.
• Build marketing plans that align with the objectives of building owners and property representatives.
• Manage property marketing plans from concept to execution with minimal guidance.
• Gather and interpret feedback from both internal and external stakeholders, translating insights into actionable marketing solutions that effectively meet targeted objectives. Clearly communicate the rationale behind decisions and strategies to stakeholders, ensuring alignment and understanding throughout the project lifecycle.
• Lead the design of deliverables across digital and print mediums, including websites, emails, brochures, postcards, flyers, event invitations, banners, directional signage and marketing centers.
• Work closely with the Senior Marketing Manager to effectively coordinate tasks and share responsibilities, ensuring the success of each project.
• In collaboration with other regional and national Marketing professionals, support business development efforts, including introductory deliverables, proposals, presentations, and other communications with potential clients.
• Ensure consistent branding across all communication channels and collateral materials, driving effective and cohesive marketing campaigns and initiatives.

Desired Competency, Experience and Skills:

• 6+ years of marketing experience in a professional services environment
• 3+ years of commercial real estate experience required
• Creative, detail-oriented individual with a passion for marketing and communications in the real estate industry
• Advanced proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop) is required
• Ability to generate content with strong editing and proofreading skills with an emphasis on creative alignment with the established property marketing strategy and vision.
• Relevant experience and hands-on expertise in marketing, strategic planning, and visual design
• Must have strong communication interpersonal, communication, and presentation skills and ability to manage up
• Strong analytical skills and strategic thinking with the ability to evaluate how small-scale marketing decisions influence broader, global outcomes
• Proven ability to independently manage and lead marketing projects proactively with minimal supervision
• Adept at building internal relationships and dialogue—collaborating up, down, and across the organization—to facilitate the property marketing process.
• Ability to shift priorities and deliver projects on a timely basis, well organized, excellent time management skills with meticulous attention to detail and ability to interface with top level executives.
• Able to respond effectively to sensitive issues; solve problems and deal with a variety of options in complex situations; handle basic calculations and understand basic real estate terms and principles.
• Advanced knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Familiarity with project management tools like Asana and CRM platforms including Hubspot

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