The Role
Lead marketing strategies for a blockchain company, focusing on product positioning and social media engagement to boost adoption of AI tools.
Summary Generated by Built In
Our client is a research-driven crypto technology company based in London. They specialize in developing advanced blockchain infrastructure, with a primary focus on trading systems and Maximal Extractable Value (MEV) solutions. Their team possesses deep expertise across the transaction supply chain, enabling them to build and operate high-performance, secure, and scalable services that support the evolving needs of the decentralized finance ecosystem.
We’re looking for a strategic and creative Web3 Marketing Manager to lead the marketing efforts across brand, product, and community. In this role, you’ll define and execute marketing strategies that grow our ecosystem presence, educate users, and drive adoption of our protocols and infrastructure products
Key Responsibilities:
- Strategic Marketing: Develop and implement comprehensive go-to-market strategies, focusing on product positioning and marketing messages.
- Create diverse content, including tweets, blogs, videos, infographics, and case studies, to effectively communicate key product features and benefits.
- Manage digital marketing campaigns, monitoring their effectiveness and making data-driven decisions to optimize performance.
- Explore new opportunities and partnerships to enhance brand visibility and strengthen our market presence.
- Analyze paid, earned, and owned media to develop and execute effective marketing strategies.
- Social Media Management: Assist in developing and executing social media strategies and content across platforms such as X, LinkedIn, YouTube, and Telegram.
- Produce a wide range of marketing materials, including blog articles, social media posts, and website copy.
- Schedule posts, maintain social media calendars, and monitor social media channels to ensure consistent engagement.
- Track and report on social media performance and engagement metrics, making recommendations for improvement.
- Engage with the community and key opinion leaders (KOLs) by responding to comments and fostering meaningful interactions.
- Provide support in executing PR strategies and product announcements.
Key Requirements:
- Minimum of 3 years of professional experience in digital marketing and social media management, with a focus on multi-channel campaign management.
- Bachelor’s degree in Communications, Marketing, or a related field.
- Exceptional English writing and communication skills.
- Interest in and knowledge of AI and Web3, with a preference for experience in GenAI, DeFi/Crypto, or fintech.
- Deep understanding of degen culture, memes, and web3 lingo.
- Proven ability to develop and execute comprehensive marketing strategies and analyze performance metrics.
- Strong multitasking skills, with the capability to handle various tasks and collaborate effectively with internal and external stakeholders.
- Experience working in a remote setup and collaborating with teams across global time zones and diverse backgrounds.
- Strategic thinker with a proactive, organized, and detail-oriented approach.
What We Offer:
- Cutting-Edge Web3 Industry Exposure / Innovation-Driven Work Culture
- Globally Remote / Diverse Environment / Learning Opportunity
- Company events / Team Bonding / Professional & Leadership Growth
- Healthcare benefits (For US employees) / Unlimited Paid Time off
- Global Wework Membership
Top Skills
AI
Blockchain
Defi
Digital Marketing
Social Media Management
Web3
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The Company
What We Do
Serotonin is a breakthrough marketing firm and product studio for transformative technologies. We bring breakthrough technologies to market and builds ecosystems around them. With a team of former executives from ConsenSys, Chainlink, Bridgewater Associates, General Assembly, and more, Serotonin partners with top businesses and entrepreneurs on brand positioning, business partnerships, media relations, content, product marketing, and go-to-market strategy. We combine expertise in financial services, digital assets, and decentralized tech with data-driven methodology to ensure our partners’ marketing and PR is executed flawlessly, driving step-function growth.
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