Marketing Manager

Posted 6 Days Ago
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Toronto, ON
Mid level
Information Technology • Consulting
The Role
As a Marketing Manager, you will lead go-to-market initiatives, manage the creation of marketing content, and develop digital marketing campaigns. You will analyze marketing data, manage budgets, and stay updated on industry trends to inform strategies, all while enhancing Appficiency's brand presence at events.
Summary Generated by Built In

Solving the most complex technology and business challenges is what Appficiency is about. As the top partner for creating the new industry benchmarks in the ERP Services, Appficiency is an Oracle NetSuite Alliance Partner with over 7 different industry and partner awards. We are a leader in both construction and manufacturing and as a top 5 Alliance Partner, we go to work each day solving the hardest industry problems and sharing these news-worthy achievements to set a higher bar for the professional services and software industry.

The Value

Appficiency understands that people are our greatest strength. We always put our talented people first and invest heavily in their learning and career opportunities. We consistently provide amazing opportunities to learn, innovate and lead. We combine advice with action to develop experts that are knowledgeable and passionate about what they do. Appficiency is committed to developing a culture built on integrity, collaboration and growth, and is proud to be an equal opportunity employer. In addition, as part of our growing global network, there are opportunities to work with international teams and clients, or even help lead our global expansion.

The Grind

We have been recognized for being the best at what we do, but we are working smart to do even better and that all starts with you. We are a rapidly growing company at the interchange of business and technology which requires entrepreneurial tenacity, motivation to learn, and enterprise building initiative.

No matter your role, you will be an integral member of the team, focusing on engagements of varying sizes and across diverse industries. In our progressive environment, the projects you work on will drive your learning and accelerate your business acumen and technical expertise.

The Talent

You are an enthusiastic and quick thinking leader, effectively implementing and overseeing a dynamic range of marketing initiatives. You are highly analytical and possess excellent market awareness with the proven ability to drive company brand growth. You are a collaborative leader, able to work effectively with cross-functional teams whilst staying focused on industry trends to ensure effective campaigns that resonate with Appficiency’s goals. You are an excellent communicator and a proven successful leader.
 

The Commitment

  • As a Marketing Manager you will lead and manage the go-to-market (GTM) initiatives, driving the planning, execution, and tracking of marketing programs
  • Oversee the creation and management of high-quality marketing content, including webinars, whitepapers, case studies, presentations, blogs, and more.
  • Elevate Appficiency’s brand presence by representing the company at industry conferences, corporate events, and other related forums.
  • Develop and execute digital marketing campaigns across multiple channels, including email, social media, webinars, and events.
  • Analyze marketing data and KPIs to measure the effectiveness of marketing campaigns and adjust strategies as needed.
  • Establish and maintain relationships with key stakeholders in the NetSuite ecosystem, including NetSuite representatives,, and industry influencers.
  • Manage and track marketing budgets and ensure that marketing activities align with overall business goals.
  • Stay up-to-date with industry trends, competitive landscape, and customer needs to inform marketing strategies and tactics.
  • Manage relationship with SDN team at NetSuite and relevant channel partners

 The Essentials

  • Bachelor’s degree in business administration, marketing, communications, or related field
  • Demonstrated IT or application exposure and a working level of technical proficiency with enterprise applications
  • 5+ years of experience in marketing, sales, or partner development 
  • Excellent written and verbal communication skills
  • Demonstrated content creation, copywriting and editing skills
  • Exceptional organization and time management skills, as well as attention to detail
  • Ability to work effectively within a team, as well as independently in a fast-paced environment and manage competing priorities
  • Experience in software industry, preferably in ERP or related B2B solutions

The Add-Ons

  • Experience with NetSuite or within the NetSuite partner community
  • We are a global company, so international experience is a plus
  • Thrives in an entrepreneurial environment where personal drive and judgment need to be exercised daily
  • Experience working closely with C-suite and executive leadership
  • Bonus points: enjoys hard work and harder play

Top Skills

Marketing
The Company
HQ: Littleton, CO
113 Employees
On-site Workplace

What We Do

Appficiency drives improvement and maximizes value for clients by delivering best in class NetSuite consulting, implementation and integration services. Combining unmatched experience and specialized skills across multiple industries – underpinned by our global delivery network – Appficiency helps clients improve their performance wherever they choose to compete.

We are a fast-paced entrepreneurial company with offices in Toronto (global headquarters), Denver (US headquarters), Boston, Singapore (Asian headquarters), Philippines, and India, We have a rapidly growing list of clients in the media, distribution, retail, construction, and manufacturing sectors. Our 100% NetSuite focus and dedication to being the best at what we do has driven double digit year over year growth - outpacing some of our largest incumbents.

Appficiency invests in talented people with diverse backgrounds and challenges them with opportunities to learn and innovate, more than they could elsewhere. We combine advice with action to develop experts that are knowledgeable and passionate about what they do. Appficiency is committed to developing a culture built on integrity and teamwork and is proud to be an equal opportunity employer.

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