Marketing Manager

What You Will Deliver

• Develop and execute country marketing plans for both customers and drivers through integrated marketing campaigns, promotions and strategic partnerships. 
• Manage marketing budgets for all local initiatives to achieve revenue targets and company objectives 
• Analyze both internal and external data to identify customer segments, suggest effective value propositions and act responsively. 
• Responsible to drive full funnel customer adoption curve – leads, acquisition, retention and brand loyalty
• Manage a designer as part of a 2-person marketing team 
• Collaborate with the regional growth team to drive objective-based performance
• Collaborate with the regional brand team to create meaningful content for deeper engagement and effective conversion. 
• Work with product, sales and ops teams on all strategic partnerships, events and exhibitions 
• Maintain a distinctive tone of voice for the GoGoX brand that will resonate with our target audience 

Who You Are

• Bachelor’s degree preferably in Marketing, Business Administration or Advertising.
• 5 to 7 years of B2B marketing experience 
• Strong experience in lead generation through both online and offline channels for targeted customers segments
• Prior experience in event management would be a plus 
• Excellent communicator and creative thinker, with an ability to use data to inform decisions 
• Ability to operate and self-motivate independently 
• Comfortable to navigate effectively and efficiently in ambiguous situations 
• Strong knowledge of the local market, across all media channels. 
• Capable of both integrated brand and tactical ideas
• Capable of both strategic planning and execution.
• Good organisation and planning skills 
• Impeccable attention to details 
• Strong commercial sense and business acumen 
• Fluent in both Vietnamese and English