Job Title: Marketing Manager
Location: This position is based in our Campbell, California offices. This position is hybrid and full-time with some travel.
Why Imperative Care?
Do you want to make a real impact on patients? Imperative Care is changing the way stroke is treated. As part of our team, you’d be developing breakthroughs that will revolutionize the future of stroke care. Every day, the technologies that we develop at Imperative Care directly impact human lives. Our focus is on the needs of the patient, and they come first in everything we do.
What You’ll Do
As a senior professional, the Marketing Manager will lead and execute customer-focused, marketing initiatives that support Imperative Care’s mission to elevate stroke care. This position will define and execute on the stroke product commercial strategy, build customer awareness and generate strong demand and adoption for our products. An individual in this role will work to develop messaging and content across multiple channels that enhance sales campaigns, traditional media, social and web initiatives.
- Work closely with commercial team to understand and implement our marketing strategy in the US market.
- Interact with physicians, clinicians and hospital administration to understand customer needs and trends to better inform our strategy.
- Create digital, video, audio and print content in support of corporate and product needs.
- Support planning and presence at industry events, tradeshows and conferences
- Lead campaign development with specific focus on latest developments for related markets, partnering with cross-functional teams to develop and implement a promotional strategy for our product lines and brands.
What You’ll Bring
- Bachelor’s degree in communications, marketing, digital marketing, or related field, and a minimum of 5 years of related experience in Marketing; or equivalent combination of education and work experience.
- Prior medical device or bio-tech experience is required. Prior experience in stroke is preferred
- Excellent communication and presentation skills with experience developing and managing product campaigns.
- Experience translating medical device features into customer value propositions and market differentiation.
- Hands on experience in promotional content development and management.
- Must be willing to travel 30-40% of the time.
Employee Benefits include a stake in our collective success with stock options, competitive salaries, a 401k plan, health benefits, generous PTO, and a parental leave program.
Join Us! Imperative Care
Salary Range $140,000 – 155,000 - annually
Please note that the salary information is a general guideline only. Imperative Care considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, Imperative Care offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.
Top Skills
What We Do
Imperative Care is a Silicon Valley-based medical technology company focused on developing the next generation of innovative solutions to address the vast and urgent needs in stroke intervention and peripheral thrombectomy. With a physician-driven approach and a culture of rapid innovation, we are working to improve every aspect of the stroke procedure with the goal of bringing patients the best care possible. We have two 510(k) cleared product platforms, as well as an expansive technology development pipeline. Follow us for updates as we work to change the way stroke is treated.
For important safety and risk information, visit bit.ly/3yWkfEJ.
