Dew Software is seeking a dynamic and experienced Marketing Manager to join our team. At Dew Software, we are passionate about helping businesses succeed through innovative software solutions. As the Marketing Manager, you will play a crucial role in developing and executing marketing strategies to drive brand awareness and lead generation. If you have a strategic mindset, strong leadership skills, and a passion for technology, we would love to hear from you!
Responsibilities
- Develop and implement comprehensive marketing strategies to promote our software solutions and services.
- Create and manage marketing campaigns across multiple channels, including digital advertising, social media, email marketing, and content marketing.
- Collaborate with cross-functional teams, including sales and product development, to create compelling marketing materials and content.
- Manage the company's online presence, including the website and social media platforms, to ensure consistent branding and messaging.
- Analyze market trends and customer insights to identify new marketing opportunities and target audiences.
- Track and analyze marketing performance metrics to evaluate campaign effectiveness and make data-driven decisions.
- Manage the marketing budget and allocate resources effectively to maximize ROI.
- Stay up-to-date with industry trends and best practices to ensure the company's marketing strategies remain competitive.
- Build and maintain relationships with industry influencers and partners to expand brand reach and enhance collaboration opportunities.
- Plan and coordinate marketing events, such as webinars, conferences, and trade shows.
- Manage and oversee external agencies and vendors to ensure high-quality deliverables and effective collaboration.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience as a Marketing Manager, preferably in the software or technology industry.
- Demonstrated track record of developing and executing successful marketing strategies and campaigns.
- Strong knowledge of digital marketing channels and tactics.
- Experience with marketing automation platforms and CRM systems.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple projects and prioritize effectively.
- Team-oriented mindset with strong leadership and collaboration skills.
- Highly creative and innovative mindset.
- Ability to thrive in a fast-paced and dynamic environment.
What We Do
At Dew Software, we are a leading player in the Digital Transformation space, empowering businesses to thrive in the rapidly evolving digital landscape. With over 25 years of industry expertise, we deliver innovative solutions and services to Fortune 500 companies, driving their growth and success.
As a CMMi Level 3 and ISO certified organization, we are committed to excellence, quality, and customer satisfaction. Our robust processes and stringent quality standards ensure that we deliver exceptional outcomes for our clients, consistently exceeding their expectations. We specialize in end-to-end Quality Assurance and transformation services, helping our clients achieve superior software quality and optimize their development processes.
With a global presence and 14 development centers spanning 9 countries, our organization brings together diverse talent and expertise from around the world. We foster a collaborative and inclusive work culture that encourages creativity, innovation, and continuous learning.
At Dew Software, we are experts in the Build Operate Transfer (BOT) model, providing comprehensive solutions that enable seamless transitions from project initiation to full-scale operations. Our expertise in BOT ensures that our clients can quickly establish their technology operations and effectively manage their IT assets for long-term success.
We believe in the power of digital transformation to revolutionize industries and drive positive change. We leverage cutting-edge technologies, such as AI, cloud computing, and data analytics, to help our clients optimize their operations, enhance customer experiences, and stay ahead in today's competitive market.
Join our talented team of professionals who are passionate about making a difference. At Dew Software, you'll have the opportunity to work on exciting projects, collaborate with industry leaders, and unleash your full potential. Be a part of our journey in shaping the future of digital transformation
