Marketing Manager

Marketing Manager

Job Description

Overview

QCSS Health is seeking a Marketing Manager to design, develop, execute, and report on all brand, company promotion, thought leadership, and lead generation activity. We are looking for a marketing leader excited by the opportunity to build a marketing approach and team for an early-stage, fast growing organization. QCSS Health offers an exciting opportunity to support health care insurers and providers in improving health care outcomes for vulnerable populations. Our solutions positively impact over a quarter million health plan members.

Responsibilities

• Marketing Strategy & Brand Development: Develop and execute a comprehensive marketing strategy to drive revenue growth by improving brand visibility, market positioning, and customer acquisition
• Product Positioning + Messaging: Collaborate with all go-to-market (GTM) teams to define and articulate a clear and compelling value proposition based on competition, and demonstrate solutions for customer pain points+ needs
• Pipeline Generation: Implement and execute lead generation efforts to drive new customer acquisition by executing and measuring top of funnel inbound activity (e.g., marketing qualified leads (MQL) & sales qualified leads (SQL)) to accelerate revenue growth
• Campaign Management: Plan and execute marketing campaigns across various channels (email, digital, social, direct mail, etc.), with a focus on account-based marketing (ABM)
• Event Management: Plan and coordinate with business development on participation in and execution of industry events, conferences, trade shows, and webinars.
• Content Strategy: Develop content marketing strategies and oversee the creation of content (blogs, whitepapers, case studies, videos, etc.) and collateral (presentations, brochures, datasheets, etc.).
• Digital Marketing: Manage digital marketing channels such as SEO, SEM, PPC advertising, and social media. Also includes overseeing website design, content, and messaging.
• Budget Management: Develop and manage the marketing budget effectively, ensuring maximum ROI.
• Reporting + Analytics: Capture and analyze marketing data in CRM to drive actionable marketing insights around marketing activity and external trends.
• Customer Insights: Work across functions to gather customer feedback and insights to inform marketing strategies and product development.
• Leadership & Team Development: Lead and mentor a team of contractor and/or full-time and contract marketing professionals, fostering a collaborative and creative team environment
• Cross-Functional Collaboration: Work closely with leadership and other departments to align marketing strategies with overall company objectives

Qualifications And Experience

• 7+ years of marketing experience with a focus on an Account Based Marketing (ABM) strategy in a high-growth environment. Previous agency experience a plus
• 3+ years working for a healthcare software business or similar industry experience
• 3+ years managing external contractors and/or agencies in executing marketing initiatives
• Proficiency with HubSpot’s Marketing and Content Hubs (All Levels)
• Strong storyteller with excellent written and oral communication skills, and the ability to craft compelling narratives that cater towards different personas within a health plan
• Detail-oriented, self-starter with a strong work ethic and desire to learn and take on new responsibilities

Location/Travel

• Position is available remotely
• QCSS is headquartered in Cambridge, MA
• Travel may be required to organize, execute, and attend in-person marketing events and periodic in-person company meetings

Hiring Process

• The initial screen will be a 30-minute call
• The first interview will be a 60-minute video call
• The final interview will include presentation of an exercise and be a 90-minute video call
• The final step of the process will be a reference check

Background Checks/Federal HealthCare Program Exclusion Lists Screening

Candidates for this position will be required to undergo a pre-employment background check. All QCSS employees are subject to annual screening to ensure that they have not been excluded from the Federal Healthcare Programs (using the OIG and GSA Exclusion Lists) or State Medicaid Programs. The Company’s pre-employment background check and OIG/GSA Exclusion Lists screening program is administered in compliance with all federal, state and local laws.

Equal Opportunity Employer

QCSS is an Equal Opportunity Employer and strongly supports diversity in the workforce.

About Quality Coding Software Solutions

At QCSS Health, we are laser-focused on simplifying the complexities of MLTSS service delivery through innovative, data-driven solutions that result in greater cost-efficiencies, more equitable access to care, and improved health outcomes.

Our Mission:

To seamlessly integrate domain expertise with technology solutions to make Managed Long Term Services and Supports more successful. We are dedicated to enabling health plans and providers to improve the health outcomes of their vulnerable populations and thrive in a value-based healthcare system.

Our Core values:

Simplifying Complexity - We know managing cost-effective MLTSS programs can be difficult, but it doesn’t have to be. Our guiding principle is to develop innovative, easy-to-use solutions, designed specifically to meet the unique challenges of running MLTSS programs.

Member-Centric Excellence - We empower MLTSS organizations to deliver exceptional care to their members, placing individual outcomes, health equity, and the quality of care delivered at the forefront of everything we do.

Trust is at our Core - We foster trust by leading with integrity, ethics, and the reliability of our technology. Transparency, genuine listening, and unwavering dedication to fulfilling our commitments are fundamental to how we cultivate strong and meaningful relationships.