Job Description:
Join our team as a Marketing Manager and lead a high-impact team responsible for developing and executing comprehensive marketing strategies that drive the growth and adoption of Phreesia’s products. As a Marketing Manager, you will serve as a thought partner to leaders and stakeholders across Phreesia, communicating the vision and creating alignment around how we market and sell to our customers.
You will own the marketing and go-to-market plan for our Health System's market and have deep insight into the “voice of the customer” and market landscape. You will be fluent in the business model for our Healthcare Services business, and will have a thorough understanding of the value proposition of our product portfolio as well as the levers we can pull to impact business growth.
What You'll Do:
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Develop compelling positioning and messaging for new and existing products by understanding competitive drivers, researching market trends, and aggregating the needs of Phreesia’s customers
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Define key performance indicators (KPIs) for marketing initiatives and monitor and analyze campaign performance as well as the impact of different messaging and positioning for different healthcare personas
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Planning and executing marketing campaigns across channels (digital, social, events) to generate demand
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Utilizing customer feedback, data analytics, and user research to gain deep insights into customer needs, behaviors, and preferences
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Developing resources such as presentations, battle cards, and product collateral for sales organization
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Lead and manage a team of marketing professionals, including setting clear objectives, providing guidance, and conducting performance evaluations, fostering a collaborative and supportive team environment
What You'll Bring:
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Bachelor's Degree and 7+ years of experience in strategy, marketing, product, or consulting in healthcare technology or healthcare services
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Experience in product marketing or strategic marketing to Health Systems or large Healthcare organizations strongly preferred
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Strong results orientation combined with excellent judgment and problem solving skills; track record of go-to-market success
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Previous people management experience to provide positive leadership across multiple cross-functional teams in a fast-paced, complex working environment
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Ability to manage ambiguity and pivot quickly as needs and priorities change
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Strategic thinker with a data-driven mindset and a strong analytical approach to problem-solving
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Ability to travel to occasional in-person team meetings when appropriate
Base pay for US is $115,000 - $130,000, depending on qualifications. In addition, Phreesia also offers an attractive & comprehensive Total Rewards package. Phreesia is a fully remote company however, candidates located in ET and CT regions are given priority in the hiring process.
Who We Are:
At Phreesia, we’re looking for smart and passionate people to help drive our mission of creating a better, more engaging healthcare experience. We’re committed to helping healthcare organizations succeed in an ever-evolving landscape by transforming the way healthcare is delivered. Our SaaS platform digitizes appointment check-in and offers tools to engage patients, improve efficiency, optimize staffing, and enhance clinical care.
Phreesia cares about our employees by providing a diverse and dynamic work environment. We’re a five-time winner of Modern Healthcare Magazine’s Best Places to Work in Healthcare award and we’ve been recognized on the Bloomberg Gender Equality Index. We are dedicated to continuously improving our employee experience by launching new programs and initiatives. If you thrive in a culture of recognition, value inclusivity, professional development, and growth opportunities, Phreesia could be a great fit!
Top-rated Employee Benefits:
- 100% Remote work + home office expense reimbursements
- Competitive compensation
- Flexible PTO + 8 company holidays
- Monthly reimbursement for cell phone + internet + wellness
- 100% Paid 12-week parental leave to our U.S. employees, as well as a generous parental benefit to our employees in Canada
- Variety of insurance coverage for people (and pets!)
- Continuing education and professional certification reimbursement
- Opportunity to join an Employee Resource Group. Learn more here: https://www.phreesia.com/dei/
We strive to provide a diverse and inclusive environment and are an equal opportunity employer.
What We Do
Leading healthcare organizations choose Phreesia to revolutionize their point of service. In medical groups of all sizes, Phreesia’s flexible and scalable platform drives tangible results across administrative, financial and clinical operations so that staff can focus on providing exceptional patient care.
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