Marketing Manager

Company Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

Let’s make.

Overview

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Job Description

We are looking for a Marketing Manager with a proven track record of driving marketing strategy and executing plans that will help attract new users to the Cricut brand.

In this highly collaborative role, you will work at all levels, driving both strategic thinking about the consumer experience as well as focus on the executional details to help drive awareness of the Cricut brand and help new users overcome key barriers in their path to purchase. No two days will be the same as you will leverage different skills ranging from data synthesis and reporting to content strategy, project management, and digital marketing.

You’re highly strategic and an idea generator but can also live in the details when developing and executing against a plan. You’ll need to effectively manage both direct/indirect resources, communicate strategies and plans to the broader organization, and keep stakeholders in alignment. 

Responsibilities:

• Develop key marketing strategies and plans including the definition of program objectives, target audiences, strategies/tactics, deliverables, timeline, and KPIs
• Work with the broader marketing and communications team to brainstorm, plan, and execute integrated marketing programs
• Lead cross-functional teams including Creative, Content, Digital, Product, Sales, and external agencies to implement and execute marketing programs
• Effectively communicate at and align all levels in the organization, including high-level executives
• Drive development of marketing briefs and partner with creative team to execute against goals
• Analyze consumer insights to develop a strong understanding of key audiences, consumer journeys, and purchase barriers and proactively leverage insights to build marketing plans
• Analyze program performance to improve opportunities, performance, and partnerships
• Stay on top of the latest marketing trends, tools, and best practices to continually innovate and implement cutting-edge strategies

Qualifications

• Bachelor’s degree in a relevant field of study or equivalent experience, MBA a plus
• At least 5 years of experience in B2C marketing and end-to-end campaign management
• Ability to manage and prioritize multiple projects simultaneously and lead a cross-functional team to deliver strong results
• Strong analytical and problem-solving orientation with clear examples of using data for target setting, measurement, ROI analysis and optimizations
• Experience serving as primary stakeholder to creative teams to translate strategic briefs into flawless assets for marketing campaigns
• Lead and influence cross-functional teams effectively and build strong relationships to deliver outstanding results in a collaborative fashion
• Demonstrated track record of operating independently and efficiently to manage multiple priorities and projects simultaneously, and to manage milestones and deadlines in a fast-paced environment
• Ability to prioritize and make strategic choices, identifying high impact near term opportunities while keeping an eye on long-term priorities
• Innovative and growth mindset, ability to lead the organization to learn fast, and embrace ambiguity
• Effective communicator at all levels in the organization, including high-level executives and both technical and non-technical teams
• Curiosity for the consumer, developing a core understanding of their needs and translating into business requirements and experiences
• Bonus: running and hosting events that incorporate livestream productions and other marketing tactics that expand reach and impact on a global level. 

Additional Information

What to Do Next: Please attach your resume, cover letter and include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.