About the role
We are seeking a versatile and dynamic Marketing Manager to oversee a comprehensive array of lead generation, analytics, and marketing communications functions across several affiliated companies within the advertising technology sector.
As a Marketing Manager, you will be responsible for monitoring and analyzing the performance of targeted customer outreach campaigns, social media advertising, blog posts, and other mass communication efforts. Additionally, you will ensure that all marketing materials align with our diverse brand identities. Success in this role requires hands-on experience with HubSpot and the ability to transform creative ideas into impactful marketing campaigns.
Ultimately, your efforts will contribute to building and maintaining strong, consistent brand presence across various online and offline marketing channels.
RESPONSIBILITIES
- Manage the Lead Pipeline: Utilize HubSpot to oversee the lead pipeline, making recommendations and implementing changes to optimize analytics and gain insights into marketing performance.
- Campaign Planning and Execution: Plan and execute marketing campaigns under the guidance of the CMO and in collaboration with enterprise sales teams.
- Channel Experimentation: Experiment with a variety of organic and paid acquisition channels, including content creation, content curation, pay-per-click campaigns, event management, publicity, social media, account-based lead generation campaigns, and copywriting.
- Content Collaboration: Collaborate with the marketing team and writers to publish valuable and engaging content for our website and blog, aimed at attracting and converting our target audience.
- Event Planning: Plan and prepare for participation in various trade and industry shows.
- Marketing Material Oversight: Oversee the creation and maintenance of marketing materials, including website banners, hard copy brochures, and case studies.
REQUIREMENTS & SKILLS
- Detailed & Proven Experience with HubSpot CRM/Marketing Platform: Extensive hands-on experience with HubSpot for managing CRM, executing marketing campaigns, and analyzing performance metrics.
- Demonstrable B2B Marketing Experience: Experience in B2B marketing, with a strong understanding of business-to-business marketing strategies and tactics.
- Collaborative Team Player: Demonstrated ability to work collaboratively within a team, maintaining a positive and cooperative attitude.
- Website Analytics Proficiency: Solid knowledge of website analytics tools, such as Google Analytics, to measure and improve marketing performance.
- Numerical Literacy: Comfortable working with numbers, interpreting metrics, and processing figures using spreadsheets to derive actionable insights.
- Aesthetic Sense and Communication Skills: Strong sense of aesthetics and a passion for great writing, clear communication, and witty & innovative campaigns.
- Trend Awareness: Up-to-date with the latest trends and best practices in online marketing and measurement, with a proactive approach to implementing new strategies.
- Educational Background: BSc/MSc degree in Marketing, Business, or a related field.
Cultural Competencies
- Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET
- Must have a player/coach mentality, willing to both execute and lead
- Ability to juggle multiple projects concurrently and set and meet deadlines
- Skilled at receiving and providing direct feedback
- Collaborative mindset and great teamwork skills
- Entrepreneurial & adaptable; great learning skills
- Curious, research-minded, data-informed
- Able to search for possible solutions and apply them
- Creative confidence
- Proactive communicator
- A sense of humor and a love of online culture
- Thrives in a start-up culture
What We Do
At Insticator, we believe three things – the future of social media is distributed and not siloed in the walled gardens of today; publishers deserve a one-stop shop for maximizing ad revenue; and local brick-and-mortar businesses thrive with digital media automation.
That's why our suite of engagement, ad monetization, and SaaS and media products do just that. Beyond tangible ROI from working with us, the first-party data we collect puts publishers back in the driver's seat to better understand and index audience behavior and allows for extreme precision targeting for the brands we represent.
Insticator's engagement products are geared towards helping publishers establish a strong sense of social community within their ecosystems by enticing users to be more engaged with site content and amongst each other. OKO's ad monetization platform is the ultimate toolkit for publishers. And our newest sister company, Balihoo, supercharges digital media for franchise brands as the leader in multi-location marketing.
We collectively reach over 350 million consumers monthly across our network of premium publishers and advertisers, including Kohler, Pearle Vision, Ancestry, Major League Baseball, Evolve Media, RealClearPolitics, and many more.
Insticator is proud to be a 6x recipient of the Inc 5000 list of America's fastest-growing private companies, a 2x recipient of Deloitte's Fast 500, recognized on Crain's New York Fast 50 list, recognized by Digiday's Digiday Media Awards as a company working to modernize digital media, and awarded as one of AdWeek's Top 10 Fastest Growing Solution Providers globally.
