The Marketing Manager will oversee projects, coordinate campaigns, supervise team members and vendors, and ensure all marketing initiatives support firm goals. They will collaborate closely with the Director of Marketing and cross-functional leaders to maintain consistent branding, drive quality lead generation, and optimize performance across all channels.Key ResponsibilitiesMarketing Strategy & Execution
- Assist in developing and executing the firm’s multi-location marketing strategy across digital and social channels
- Manage marketing calendars, timelines, workflows, and campaign priorities
- Oversee content creation for blogs, landing pages, videos, ads, email campaigns, and social media
- Support brand consistency across all markets, platforms, and practice areas
- Lead cross-department communication to ensure marketing initiatives align with intake, operations, and business needs
- Manage SEO strategy including on-page optimization, technical updates, keyword planning, and performance reporting
- Lead PPC and paid media campaigns across Google, Meta, and other relevant platforms
- Oversee digital ad planning, creative reviews, A/B testing, and performance optimization
- Collaborate with agencies or internal teams to ensure KPIs are met
- Track and report on ROI, cost per lead, conversion rates, and channel performance
- Manage marketing projects from concept to execution
- Oversee vendor, contractor, and agency relationships
- Supervise junior marketing staff, providing mentorship, feedback, and performance support
- Ensure deadlines are met and projects are delivered at a high standard
- Implement strong workflow, approval, and documentation processes
- Maintain website updates, landing pages, and digital assets in coordination with the Director of Marketing
- Review and approve creative assets, messaging, and brand materials
- Monitor SEO performance and provide recommendations for content improvements
- Collaborate with internal writers and attorneys to ensure accuracy and compliance
- Produce weekly and monthly performance data
- Analyze trends in intake data, ad spend, traffic, rankings, and engagement
- Recommend improvements for efficiency, lead quality, and user experience
- 8+ years of marketing experience, preferably in a law firm or professional services environment
- Experience marketing for multi-location or multi-state businesses
- Proficient in SEO, PPC, Google Ads, Meta Ads, Google Analytics, Google Tag Manager, and SEM tools
- Strong understanding of digital marketing KPIs, attribution, and reporting
- Proven experience managing projects, supervising team members, and leading vendors or agencies
- Excellent copywriting, communication, and organizational skills
- Ability to thrive in a high-volume, fast-paced environment
- Strong project management background with experience using platforms like Monday.com or similar
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred
- Competitive salary and performance-based incentives
- Health, dental, and vision benefits
- 401(k) plan with employer match
- Opportunities for professional development and growth
- A collaborative and mission-driven environment where innovation is encouraged
Skills Required
- 8+ years of marketing experience
- Experience marketing for multi-location or multi-state businesses
- Proficiency in SEO, PPC, Google Ads, Meta Ads, Google Analytics, Google Tag Manager, and SEM tools
- Strong understanding of digital marketing KPIs, attribution, and reporting
- Experience managing projects, supervising team members, and leading vendors or agencies
- Excellent copywriting, communication, and organizational skills
- Ability to thrive in a high-volume, fast-paced environment
- Strong project management background using platforms such as Monday.com or similar
- Bachelor's degree in Marketing, Communications, Business, or related field
What We Do
Rob Levine Legal Solutions is a leading provider of comprehensive legal support services for small to mid-sized law firms. With over 25 years of experience in the legal industry, the company specializes in medical record retrieval, certified and trained legal staffing, implementing and optimizing legal technology, and mastermind group and strategic consulting. Rob Levine Legal Solutions offers unmatched expertise and tailored solutions that help law firms streamline operations, enhance efficiency, and achieve measurable growth. For more information about how Rob Levine Legal Solutions can help your firm grow, visit www.roblevinelegalsolutions.com or email us at [email protected] -Medical Record Retrieval for Attorneys & Law Firms: Fully integrated with case management systems, Rob Levine Legal Solutions simplifies the process of gathering medical records, allowing paralegals to focus on higher-value tasks. -Staffing Solutions: Law firms can now access trained and certified case managers, legal assistants, and intake representatives at a fraction of the cost of U.S.-based staff. This enables firms to manage their workloads more efficiently without compromising on quality. -Mastermind Program: Offering structured growth strategies through virtual and in-person meetings, the program helps firms achieve measurable results with expert guidance on business development, marketing, operations, and more. -Legal Consulting: Expert guidance on adopting cutting-edge legal technology optimizing existing case management systems and technology, to streamline operations, eliminate bottlenecks, and boost productivity.
