Marketing Manager

Posted 15 Days Ago
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Boston, MA, USA
Hybrid
Senior level
Artificial Intelligence • Healthtech • Software
The Role
Manage demand generation across paid and organic advertising, social media, SEO, email, and lead-generation programs. Own marketing CRM systems, segmentation, website optimization in Wix, funnel performance reporting, dashboards, and field marketing support. Partner with the CEO to develop strategy, execute campaigns, improve lead quality, conduct A/B testing, and drive measurable growth in a healthcare technology startup.
Summary Generated by Built In
Description

Who we are

At Droxi, we’re improving the medical world by solving one of healthcare’s biggest headaches - EHR inbox overload. Our AI-powered solution is like the ultimate assistant, taking care of the tedious stuff so healthcare providers can get back to what they love: practicing medicine. We’re a small but mighty team and every day we’re working on something that truly makes a difference. If you’re passionate about healthcare and tech, you’ll love what we’re building here.

What you will do

In this role, you'll take a major part in our small, high-caliber marketing team - shaping strategic plans and executing creative ideas using cutting-edge tools and rapid A/B testing. You'll play a key role in turning marketing concepts into measurable impact, partner closely with the CEO, and be part of growing this team as we take our growth efforts to the next level.

  • Demand generation: hands-on management of paid and organic advertising, social media, online lead gen programs, SEO, email marketing.
  • Lead quality: turn campaigns into qualified, relevant leads that move the needle for sales.
  • Marketing CRM: Marketing automation platform and all connected systems, lists & segmentation
  • Website (hands-on optimization of content, design, functionality- built on Wix)
  • Performance reports and dashboards to track and optimize marketing funnel and KPIs
  • Field marketing support.
Requirements

Who you are

  • +5 years of experience in marketing, including at least 3 years in a fast-paced startup environment.
  • Strategic and hands-on experience with social media platforms.
  • Proven experience in Demand Generation: managing campaigns across LinkedIn, Google, forums, and email marketing.
  • Hands-on experience with HubSpot or a similar CRM platform.
  • Strong understanding of lead funnel management - building, optimizing, and measuring performance.
  • Data-driven mindset with the ability to analyze data and extract insights.
  • Familiarity with A/B testing tools and methodologies.
  • Proficiency with Canva or similar tools for basic visual content creation (design background not required).
  • Understanding of the U.S. healthcare system or prior experience in healthtech.

Why you will love it here

At Droxi, we're not just building a product; we're on a mission to make a positive impact in the world of healthcare. As a small, dynamic startup, every team member plays a vital role in our success. You’ll be working in an environment where your contributions truly matter, and where your voice is heard. We believe in taking care of our people, and we’re committed to ensuring that everyone is happy and fulfilled in their work. Our hybrid work model offers the flexibility to balance your personal and professional life, while still being connected to a supportive, close-knit team. Plus, you’ll be part of a company that’s dedicated to doing more good than harm, with a focus on improving the lives of healthcare providers and patients alike. If you’re looking for a place where your work has real meaning, and where you’re valued as both a professional and a person, you’ll find it here at Droxi.

Skills Required

  • At least 5 years of marketing experience
  • At least 3 years of experience in a fast-paced startup environment
  • Strategic and hands-on experience with social media platforms
  • Experience managing demand-generation campaigns across LinkedIn, Google, forums, and email marketing
  • Hands-on experience with HubSpot or a similar CRM platform
  • Strong understanding of lead funnel management, including building, optimizing, and measuring performance
  • Data-driven ability to analyze data and extract insights
  • Familiarity with A/B testing tools and methodologies
  • Proficiency with Canva or similar tools for basic visual content creation
  • Understanding of the U.S. healthcare system or prior healthtech experience
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The Company
Columbus, Ohio
44 Employees

What We Do

At a time when more and more clinicians are fatigued to the point of impairment and the US healthcare system is in crisis, Droxi™ is cutting administrative loads by more than half. When working within EHRs (Electronic Health Record systems), Droxi™ hands the complete patient picture to clinicians with the click of a button. All relevant patient parameters appear seamlessly on screen, eliminating the need for manual searches, clicking between multiple windows, and putting it all together. The advanced AI technology is giving providers back their time and energy as it automates the prescription process, patient responses, form filling, lab reviews, and follow-up actions. Droxi™ allows for smooth EHR integration and enables providers to see more patients daily. Rescuing providers from burnout and tedium, Droxi™ is for every clinician who wants to spend more time treating patients and less time clicking buttons

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