The Role
Hands-on Marketing Manager responsible for generating qualified UK and US agency leads through LinkedIn outreach, ABM, cold email, content, list building, and appointment setting. The role owns campaign execution, deliverability, reporting, CRM hygiene, and funnel metrics while developing SOPs and mentoring a growing lead-generation team. Candidates need 4–5 years of international outbound experience and proficiency with prospecting, sequencing, and LinkedIn automation tools.
Summary Generated by Built In
About the Role
We are hiring a Marketing Manager to generate qualified leads and booked appointments from established marketing agencies in the UK and US, supporting our agency partnership (white-label outsourcing) business. This is a hands-on role covering LinkedIn outreach, ABM and targeted email marketing, and campaign content, with the opportunity to build and lead a team of 2–3 email marketing and 2–3 LinkedIn outreach executives.
Key Responsibilities
1. LinkedIn Outreach (UK/US)
- Run structured LinkedIn outreach targeting founders, CEOs, and delivery heads at UK/US marketing agencies.
- Use LinkedIn Sales Navigator for precise account and prospect identification within the target ICP.
- Operate LinkedIn automation tools (Expandi, Dripify, HeyReach, Waalaxy, or similar) safely, protecting account health.
- Own connection sequences, personalized messaging, and follow-up cadences end to end.
2. Email Marketing — ABM & Targeted Campaigns
- Execute account-based marketing (ABM) campaigns: personalized, multi-touch sequences for named target agencies.
- Execute targeted bulk cold email campaigns with deliverability discipline — domain warm-up, SPF/DKIM/DMARC, inbox rotation, list hygiene, bounce management.
- Operate platforms such as Instantly, Smartlead, Lemlist, Snov.io, or Woodpecker.
3. Content & Copy for ABM and Targeted Email
- Write the outreach content yourself: email sequences, subject lines, LinkedIn messages, and InMails tailored to agency decision-makers in the UK/US.
- Build account-specific messaging for ABM targets — referencing the prospect agency's services, clients, and likely outsourcing pain points.
- Continuously A/B test copy and maintain a library of proven templates for the team to use.
4. Data Generation & List Building
- Build verified prospect lists of UK/US marketing agencies using Apollo.io, Lusha, Snov.io, Sales Navigator, and enrichment workflows.
- Maintain data quality: verification, deduplication, suppression lists, CRM hygiene.
5. Automation & Reporting
- Set up automated outreach workflows across LinkedIn and email with minimal manual effort.
- Track and report funnel metrics: contacts reached, reply rates, positive responses, appointments booked.
6. Appointment Setting
- Convert positive replies into qualified discovery calls for the sales team, handling scheduling, reminders, no-show recovery, and pre-call notes.
7. Team Leadership
- Guide, quality-check, and train the lead generation team; set daily/weekly activity and outcome targets.
- Document winning approaches into SOPs and messaging playbooks.
- Grow into full ownership of a 4–6 member team (email marketing + LinkedIn outreach) as results are delivered.
Candidate Profile
Must-Have
- 4–5 years of hands-on outbound lead generation for international (UK/US) markets.
- Personally operated both LinkedIn outreach and cold email campaigns end to end — data, copy, sequencing, and follow-up.
- Strong ABM / targeted-campaign copywriting ability with excellent written English for UK/US decision-makers.
- Working knowledge of at least one tool in each category: prospecting data (Apollo/Lusha/Snov.io), email sequencing (Instantly/Smartlead/Lemlist), LinkedIn automation (Expandi/Dripify or similar).
- Clear aspiration and readiness to manage a team; prior experience mentoring or coordinating juniors.
- Comfortable with a UK-shift, work-from-office schedule.
Preferred
- Experience selling digital marketing, IT services, or white-label/outsourcing services.
- Track record against booked-appointment targets (be ready to share numbers).
- Familiarity with a CRM (Zoho/HubSpot) and simple automations (Zapier/Make).
Success Metrics
- Verified, continuously growing database of target UK/US agencies.
- Consistent monthly qualified appointments booked from the target ICP.
- Healthy email deliverability and LinkedIn account safety metrics.
- A trained, target-driven team operating on documented SOPs.
Skills Required
- 4–5 years of hands-on outbound lead generation experience targeting international UK and US markets
- End-to-end experience operating LinkedIn outreach and cold email campaigns, including data, copy, sequencing, and follow-up
- Strong ABM and targeted-campaign copywriting skills
- Excellent written English for UK and US decision-makers
- Working knowledge of at least one prospecting data platform such as Apollo, Lusha, or Snov.io
- Working knowledge of at least one email sequencing platform such as Instantly, Smartlead, or Lemlist
- Working knowledge of at least one LinkedIn automation platform such as Expandi or Dripify
- Readiness and aspiration to manage a team
- Comfort with a UK-shift, work-from-office schedule
- Experience selling digital marketing, IT services, or white-label/outsourcing services
- Track record against booked-appointment targets
- Familiarity with Zoho or HubSpot CRM
- Familiarity with Zapier or Make automations
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The Company
What We Do
Wildnet Technologies is an award-winning digital marketing and SEO agency providing AI-powered SEO, performance marketing, white-label marketing execution, and IT services. Its offerings also include web and mobile application development, e-commerce and ERP solutions, link building, content strategy, and paid advertising. The company helps brands and agencies expand their online reach, improve rankings, generate traffic, and build scalable digital growth engines.
