The Role
Leads marketing strategy, brand and product marketing, trade and channel programs, sales enablement, events, promotions, communications, market research, budgeting, vendor management, and team development. Partners closely with Sales to increase sales volume, distribution, customer growth, and commercial effectiveness, particularly across fertilizer or agricultural-input markets.
Summary Generated by Built In
ACG_3812_JOB
Our client is a well-established company in the fertilizer and agricultural inputs industry, who is looking for a qualified candidate to join their firm.
Marketing Strategy & Planning
- Analyze market dynamics, customer needs, competitor activities, and industry trends to develop the overall marketing direction and annual, quarterly, and monthly plans in alignment with business objectives.
- Translate strategic priorities into clear action plans, responsibilities, timelines, KPIs, reporting mechanisms, and continuous improvement initiatives.
Brand Management
- Lead the positioning, brand identity, communication direction, and consistent execution of the company’s product brands across all customer and market touchpoints.
- Ensure brand messages and visual identity are consistently delivered across channels while supporting broader commercial objectives.
Product Marketing
- Develop product portfolios, product lines, sales materials, and marketing content tailored to specific product groups and target markets.
- Translate technical product features into clear customer benefits and relevant market-facing messages.
- Work closely with relevant teams to ensure product communication effectively supports sales and customer needs.
Trade & Channel Marketing
- Develop and implement trade marketing programs for distributors, dealers, retail points, and target markets to increase brand visibility and accelerate product sell-out.
- Strengthen product presence across distribution channels and continuously improve the effectiveness of channel marketing activities.
Sales Enablement
- Partner closely with regional and field sales teams by providing sales tools, marketing materials, POSM, market intelligence, and relevant sales support programs.
- Actively support Sales in driving sales volume, distribution, channel development, and customer engagement rather than operating Marketing as a standalone function.
Market Activities & Events
- Plan, manage, and oversee customer conferences, seminars, activation programs, promotional events, trade exhibitions, and other market-facing activities.
- Ensure each activity is aligned with commercial priorities, target audiences, and measurable business outcomes.
Promotion Management
- Plan, coordinate, control, and evaluate promotional programs in collaboration with Sales.
- Ensure promotional activities are implemented effectively, remain within approved budgets, and deliver measurable commercial impact.
Communications & Digital Marketing
- Manage both online and offline communications as part of the overall marketing mix.
- Use digital channels as supporting tools within an integrated marketing strategy rather than treating digital as the sole focus of the function.
Market Research & Insights
- Build and maintain a structured market intelligence system covering customers, distributors and dealers, competitors, market policies, and relevant industry developments.
- Translate market insights into actionable recommendations for Sales and senior management.
Budget & Marketing Effectiveness
- Develop, allocate, and monitor the marketing budget.
- Evaluate marketing effectiveness based on commercial indicators such as sales performance, distribution, customer development, and brand impact.
- Ensure marketing investments are appropriately controlled and deliver measurable returns.
Vendor & Partner Management
- Select, evaluate, and manage agencies, suppliers, printers, event organizers, and other external marketing partners.
- Maintain appropriate service standards, cost control, and delivery quality across external partnerships.
Team Leadership & Development
- Set objectives, assign responsibilities, monitor progress and quality, coach team members, and strengthen the overall capabilities of the Marketing team.
- Build a performance-oriented environment with clear accountability across the function.
Marketing Operations & Systems
- Standardize marketing planning, reporting, program management, budget control, data management, and performance measurement processes.
- Continuously improve operating systems to strengthen the efficiency and effectiveness of the Marketing function.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Economics, Agriculture, or a related discipline.
- Approximately 8 years or more of Marketing experience is preferred, including hands-on experience managing a team or function. Strong candidates with slightly fewer years of experience may also be considered based on demonstrated capability.
- Previous experience as a Marketing Manager, Head of Marketing, Senior Marketing Manager, or an equivalent role with practical management responsibility.
- Experience in the fertilizer or agricultural sector is highly preferred. Candidates from related industries such as crop protection, seeds, agricultural supplies, plant nutrition, or other sectors with a similar distributor/dealer network may also be considered.
- Strong background in Brand Marketing, including brand positioning, brand identity, communication development, and execution across market touchpoints.
- Ability to translate technical product characteristics into clear benefits and messages that are relevant to customers and end users.
- Solid Trade/Channel Marketing knowledge with practical experience working through distributor, dealer, or point-of-sale networks.
- Strong commercial mindset with a clear understanding that Marketing should contribute directly to sales volume, distribution, channel development, and customer growth.
- Proven experience working closely with Sales Managers, Area Sales Managers, and field sales teams, with the ability to effectively bridge Marketing and Sales.
- Willingness to spend time in the market meeting sales teams, distributors, dealers, and customers rather than operating solely from the office.
- Strong capability in budget planning, data interpretation, program evaluation, and marketing effectiveness measurement.
- Demonstrated leadership skills, including objective setting, coaching, performance management, quality control, and team development.
- Strong stakeholder management capabilities with the ability to work directly with senior management and collaborate effectively with cross-functional teams.
- Clear, logical communication skills with the ability to present proposals, plans, and business results effectively to senior leaders.
- Proactive, practical, decisive, and results-oriented, with the ability to perform effectively under pressure and manage demanding timelines.
Preferred Qualifications
- Direct experience in the fertilizer or broader agricultural industry would be a strong advantage.
- An established network within the relevant industry is preferred.
- Previous experience in new product launches or product-line development is advantageous.
- Experience building, restructuring, or strengthening a Marketing organization is highly valued.
- English or other foreign-language proficiency would be an advantage.
Contact: Giau Nguyen
Due to the immerse number of applicants, only shortlisted candidates will be contacted.
Skills Required
- Bachelor’s degree in Marketing, Business Administration, Economics, Agriculture, or a related discipline
- Approximately 8 years or more of marketing experience
- Experience managing a marketing team or function
- Previous experience as a Marketing Manager, Head of Marketing, Senior Marketing Manager, or equivalent management role
- Experience in fertilizer, agricultural inputs, crop protection, seeds, plant nutrition, or a related distributor/dealer industry
- Strong brand marketing experience, including positioning, identity, communications, and execution
- Ability to translate technical product characteristics into customer-focused benefits and messages
- Practical trade or channel marketing experience through distributor, dealer, or point-of-sale networks
- Strong commercial mindset and understanding of marketing’s contribution to sales, distribution, and customer growth
- Experience partnering with sales managers and field sales teams
- Willingness to meet sales teams, distributors, dealers, and customers in the market
- Budget planning, data interpretation, program evaluation, and marketing effectiveness measurement skills
- Leadership skills in objective setting, coaching, performance management, quality control, and team development
- Strong stakeholder management and cross-functional collaboration skills
- Clear communication and presentation skills for senior leadership
- Proactive, practical, decisive, results-oriented, and able to manage pressure and demanding timelines
- Established agricultural industry network
- New product launch or product-line development experience
- Experience building, restructuring, or strengthening a marketing organization
- English or other foreign-language proficiency
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The Company
What We Do
Aloha Consulting Group (ACG) is a consulting firm specializing in digital transformation, technology, marketing, investment, and financial services. Its mission is to make finding rewarding jobs easier and to be a leading firm in Southeast Asia by leveraging human elements and technology.
