Brodart Co. is a long-standing leader in the library industry, dedicated to supplying premier shelf-ready books, automation solutions, and high-quality furniture to library networks. We pride ourselves on blending decades of trusted relationships with modern innovation to shape solutions our clients can rely on.
Job DescriptionWe are seeking a proactive, strategic, and data-driven Marketing Manager to lead our marketing team and accelerate growth across our core books and furnishings divisions. In this role, you will direct omnichannel campaigns, oversee brand consistency, and lead our digital-first evolution by leveraging data analytics to track performance and scale our e-commerce and print strategy.
Responsibilities- Strategy Execution: Direct the implementation of comprehensive marketing plans to drive growth across print, web, and e-commerce channels.
- Team Leadership: Manage, mentor, and coach the day-to-day operations of internal marketing staff, including hiring and performance management.
- Digital Evolution: Leverage modern marketing tools, CRMs, and web analytics to deliver, measure, and optimize campaign ROI and content architecture.
- Market Intelligence: Analyze market research, competitor behavior, and consumer trends in the library sector to deliver actionable reporting.
- Cross-Department Collaboration: Partner closely with sales teams to build high-stakes proposals/bids and coordinate with product management to oversee successful new product launches.
- Education: Bachelor’s degree in Marketing, Business Administration, or a highly related field.
- Experience: Minimum of 5–7 years of progressive marketing leadership experience with a proven track record in revenue growth.
- Supervisory: 1–3 years of direct team management and supervisory experience.
- Technical Skills: Proficiency with e-commerce platforms, content management systems (CMS), CRM software, and web analytics tools (such as GA4).
Preferred:
- Prior marketing experience within the B2B SaaS, publishing, or manufacturing sectors.
- Comprehensive medical, dental, and vision coverage.
- 401(k) retirement plan.
- Competitive Paid Time Off (PTO) and holiday schedule.
- Professional development opportunities and wellness initiatives.
- Job Type: Full-time, Exempt.
- Location: Williamsport, PA (on-site).
- Shift Information: 8:00 AM – 5:00 PM, Monday through Friday, with occasional travel required for conventions and industry trade shows
- Salary: Starting at $65,000 per year, commensurate with experience.
EQUAL OPPORTUNITY EMPLOYER
Brodart Co. is an Equal Opportunity Employer as to all protected groups, including protected veterans and individuals with disabilities.
Skills Required
- Bachelor's degree in Marketing, Business Administration, or a closely related field
- 5-7 years of progressive marketing leadership experience with a proven record of revenue growth
- 1-3 years of direct team management and supervisory experience
- Proficiency with e-commerce platforms, content management systems, CRM software, and web analytics tools such as GA4
- Prior marketing experience in B2B SaaS, publishing, or manufacturing
What We Do
Brodart Co. is a full-service provider of products and services for libraries, schools, businesses, and other institutions. Its offerings include shelf-ready books, book distribution, library supplies, furniture, book-care products, ordering systems, bibliographic support, collection-development tools, and consulting. Founded around its 1939 library book-jacket-cover innovation, the company serves customers across North America and the Pacific Rim through an international operation worldwide.
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