CommonSail Investment Group
Marketing Manager
The Marketing Manager is responsible for executing marketing strategies at the regional or business level, ensuring alignment with enterprise marketing direction while addressing local market needs. This role reports to the Director of Marketing and partners closely with business leaders and Marketing Operations to plan, execute, and optimize marketing initiatives that drive customer acquisition, engagement, and retention.
The Marketing Manager serves as the primary marketing partner to assigned regions or business lines, owning campaign execution, performance tracking, and alignment with sales and operational goals.
Campaign Planning & Execution
- Plan and execute marketing campaigns aligned with enterprise strategy and regional business needs.
- Ensure timely and effective execution of campaigns across all channels.
- Coordinate with Marketing Operations to ensure efficient project delivery.
Customer Acquisition & Retention
- Execute strategies to drive lead generation, customer acquisition, and retention.
- Partner with sales and operations teams to align marketing efforts with business performance goals.
- Monitor lead flow and campaign effectiveness to optimize results.
Brand Management & Execution
- Ensure consistent application of brand standards across all marketing efforts.
- Execute messaging and content in alignment with brand guidelines and company strategy.
- Maintain brand integrity across all local and regional initiatives.
Digital Marketing Oversight
- Guide and/or execute digital marketing initiatives including social media, email campaigns, and digital content.
- Monitor and optimize digital performance to drive engagement and conversions.
- Partner with Marketing Operations to leverage tools and platforms effectively.
Content & Messaging Execution
- Execute content and messaging strategies aligned with brand and campaign objectives.
- Ensure content is accurate, consistent, and aligned with target audiences.
- Collaborate with creative and content teams for asset development.
Market Research & Insights
- Gather and apply local market insights to inform campaign execution and strategy adjustments.
- Monitor competitive activity and customer trends within assigned markets.
Performance Measurement & Reporting
- Track and report on campaign performance, including leads, conversions, and engagement metrics.
- Use data to identify opportunities for optimization and improved results.
Brand Standards Enforcement
- Ensure all marketing materials and campaigns adhere to brand guidelines and quality standards.
- Maintain consistency across all touchpoints within assigned markets.
Marketing Operations Collaboration
- Partner with Marketing Operations to manage workflows, timelines, and project execution.
- Ensure adherence to established processes, tools, and systems.
Sales & Regional Partnership
- Serve as the primary marketing partner to regional and business leaders.
- Collaborate with sales teams to align marketing initiatives with revenue goals.
- Provide marketing support for local initiatives, events, and business needs.
Required Qualifications
- Bachelor’s degree in marketing, Communications, Business, or a related field.
- 3-5+ years of progressive marketing experience; senior living, healthcare, multi-site, or service-based industry experience strongly preferred.
- Demonstrated success managing integrated marketing campaigns, lead generation, and community-level marketing programs.
- Strong analytical skills with the ability to interpret data and translate insights into strategy.
- Excellent communication, relationship-building, and presentation abilities.
- Highly organized with the ability to manage multiple markets and priorities simultaneously.
Preferred Experience
- Familiarity with CRM and marketing automation platforms (Salesforce, Yardi, HubSpot, Canva, Marketing Cloud, etc.).
Competencies
- Strategic thinking
- Relationship management
- Data-driven decision-making
- Market insight & customer understanding
- Creative problem-solving
- Cross-functional collaboration
- Accountability & ownership
- Strong communication and presentation skills
General Working Conditions:
- While performing the duties of this job, the employee is required to communicate effectively with others, sit, stand, walk and use hands to handle keyboard, telephone, and other equipment and objects. The employee is occasionally required to reach with hands and arms. This position requires the ability to review detailed documents and read computer screens.
#CSALL
Skills Required
- Bachelor's degree in marketing, communications, business, or a related field
- 3-5+ years of progressive marketing experience
- Experience managing integrated marketing campaigns, lead generation, and community-level marketing programs
- Strong analytical skills and ability to translate data into strategy
- Excellent communication, relationship-building, and presentation abilities
- Ability to manage multiple markets and priorities simultaneously
- Experience in senior living, healthcare, multi-site, or service-based industries
- Familiarity with CRM and marketing automation platforms such as Salesforce, Yardi, HubSpot, Canva, or Marketing Cloud
What We Do
Common Sail Investment Group (CSIG) is a privately owned and operated holding company based in Brighton, Michigan. Our philosophy of making the most out of every minute of every day, is infused throughout our operations. In fact, our passion for what we do is noticeable in everything we do. We serve and support our businesses with a unique shared services model that allows them to focus on their core business by centralizing all other necessary business functions including: Employee Experience, Financial, Implementation, Legal, Marketing, Operations, Performance, Project Management, Research, Strategy and Technology. Not Just Making Every Day Great. Making Every Minute Great. There are 1,440 minutes in every single day. We aspire to make each one of them an exceptional moment. This philosophy is supported by our 6 powerful, yet simple pillars: Dream Big, Have Courage, Take Initiative, Be Accountable, Give Back & Enjoy it. We strive to fulfill the aspirational yet unattainable goal of creating the absolute best experience with every person, in every interaction, every minute of every day. It begins with empowering our employees. Every employee, at every level of the company, is expected to perform like a leader. Everyone is encouraged and expected to put the needs of each other above everything else. No one here just “does their job” The mission is to create the absolute best experiences. This emphasis on putting people first has helped us successfully grow for the right reasons. Our environment attracts dreamers, adventurers, creators, givers and believers to seek career opportunities with us. We find people who believe that true happiness is only found in the service of others. We want high-performers with diverse skill sets and big hearts.
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