ElevenX Capital is looking for a Marketing Manager to
drive demand generation, ABM, digital marketing, and content-led growth across
its higher education portfolio.
You will work closely with Sales, Partnerships, and
portfolio teams to generate qualified pipeline, accelerate opportunities, and
strengthen client engagement.
Key Responsibilities
- Own multi-channel demand generation and ABM
campaigns targeting higher education decision-makers.
- Generate and grow MQLs, SQLs, and qualified
pipeline through LinkedIn, paid search, email, and content campaigns.
- Create campaign content including emails, landing
pages, case studies, whitepapers, webinars, and social posts.
- Lead SEO, GEO/AEO, and digital visibility
initiatives.
- Manage HubSpot workflows, lead scoring,
segmentation, nurture campaigns, and reporting.
- Develop campaigns for client retention, upsell,
cross-sell, and partner marketing.
- Track campaign ROI, conversions, pipeline
contribution, and overall marketing performance.
What We’re Looking For
- 5–7 years of B2B marketing experience, preferably
in Higher Education, EdTech, SaaS, or technology.
- Strong experience in demand generation, ABM,
performance marketing, and pipeline creation.
- Hands-on expertise with HubSpot and marketing
automation.
- Experience with SEO, GEO/AEO, content marketing,
LinkedIn, paid search, and email campaigns.
- Strong writing, analytical, and campaign
management skills.
- Experience marketing to higher education
decision-makers is highly preferred.
Why ElevenX Capital?
Work across a growing portfolio of AI and technology
businesses, take ownership of high-impact growth initiatives, and collaborate
directly with portfolio and leadership teams.
Skills Required
- 5-7 years of B2B marketing experience
- Experience in demand generation, ABM, performance marketing, and pipeline creation
- Hands-on expertise with HubSpot and marketing automation
- Experience with SEO, GEO/AEO, content marketing, LinkedIn, paid search, and email campaigns
- Strong writing, analytical, and campaign management skills
- Experience marketing to higher education decision-makers
What We Do
ElevenX Capital is a venture studio and venture capital fund that builds companies from the ground up. Founded by Anjli Jain, it combines ideas, capital, and talent to create and scale early-stage software and technology ventures. The firm invests in AI-first businesses spanning education and workforce technology, cybersecurity, healthcare and human performance, and food, nutrition, and genetic technology, while providing operational expertise.
