Marketing Manager

Posted 7 Days Ago
Be an Early Applicant
Seoul, KOR
In-Office
Expert/Leader
Pharmaceutical • Manufacturing
The Role
Develop and execute brand strategies, integrated marketing plans, communications, media, digital, and PR initiatives. Manage brand portfolio growth, budgets, P&L, consumer insights, agency partnerships, product launches, and cross-functional projects. Oversee digital and social channels, evaluate campaign performance, and translate market research into business opportunities. The role requires strategic leadership, stakeholder influence, and Korean and English communication skills.
Summary Generated by Built In

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

 

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

 

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Key Responsibilities

Brand Strategy & Business Growth

  • Develop and execute brand strategies and integrated marketing plans aligned with brand objectives and company priorities.
  • Identify growth opportunities and translate insights into actionable business initiatives.
  • Manage and optimize the brand portfolio to support both short-term performance and long-term brand development.
  • Oversee brand financial performance, including budget management and P&L accountability.
  • Partner with cross-functional teams to ensure successful execution of strategic initiatives.

Marketing Communications

  • Develop annual communication strategies and activation plans across consumer touchpoints.
  • Ensure consistency of brand messaging while adapting global strategy to local market needs.
  • Evaluate marketing investments and campaign effectiveness to inform future activities.
  • Build productive partnerships with external agencies and partners to deliver high-quality outcomes.

Consumer & Market Insights

  • Leverage consumer and market research to understand trends, customer needs, and business opportunities.
  • Collaborate with research partners to generate actionable insights and measure brand performance.
  • Monitor competitive activity and market developments to support informed decision-making.
  • Translate consumer insights into impactful communication and engagement strategies.

Innovation & Project Leadership

  • Manage local product launch projects in partnership with regional and cross-functional teams.
  • Contribute to innovation roadmaps and brand-building initiatives.
  • Support the successful introduction of new products and services through effective project management and stakeholder collaboration.

Media & Digital Marketing

  • Develop media strategies and plans in collaboration with agency partners.
  • Oversee owned digital channels and social media platforms.
  • Guide and support digital marketing team members to maximize performance and development.
  • Monitor media effectiveness and identify opportunities to improve efficiency and impact.

Public Relations

  • Develop and implement PR strategies that support brand objectives.
  • Coordinate agency partnerships and PR activities to strengthen brand reputation.
  • Support proactive issue management and evaluate PR effectiveness through performance metrics.

Qualifications & Experience

Education

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Experience

  • 10-15 years of experience in brand marketing, category management, or related commercial functions.
  • Experience within beauty, skincare, consumer healthcare, FMCG, or adjacent consumer industries.
  • Experience working with both offline and eCommerce channels is highly valued.
  • Experience in multinational or matrix organizations is advantageous.

Skills & Capabilities

  • Strong communication and stakeholder management skills in both Korean and English.
  • Ability to interpret consumer insights and market data to inform business decisions.
  • Strategic thinking combined with effective execution capability.
  • Collaborative leadership style with the ability to influence across diverse teams.
  • Adaptability and willingness to work in a dynamic, evolving environment.
  • Project management and prioritization skills with attention to business outcomes.

*국가유공자 등 예우 및 지원에 관한 법률에 따른 보훈대상자 및 장애인고용촉진 및 직업재활법에 따른 장애인은 관련 법령에 따라 우대합니다. (해당 시 관련 증빙서류 제출 필수) 

In accordance with applicable laws, preference is given to veterans and persons with disabilities. Candidates qualifying for these preferences are required to submit relevant certificates and supporting documentation during the application process.

Skills Required

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field
  • 10-15 years of experience in brand marketing, category management, or related commercial functions
  • Experience in beauty, skincare, consumer healthcare, FMCG, or adjacent consumer industries
  • Strong communication and stakeholder management skills in Korean and English
  • Ability to interpret consumer insights and market data to inform business decisions
  • Strategic thinking combined with effective execution capability
  • Collaborative leadership and ability to influence across diverse teams
  • Adaptability in a dynamic, evolving environment
  • Project management and prioritization skills
  • Experience working with offline and eCommerce channels
  • Experience in multinational or matrix organizations
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The Company
HQ: Zug
5,930 Employees

What We Do

Galderma is the leading company solely dedicated to skin and advancing the future of dermatology. We deliver an innovative, science-based portfolio of sophisticated brands and services across Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Through trusted partnerships with healthcare professionals, we ensure to meet individual consumer and patient needs with superior outcomes.

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