Resort Marketing Manager
Yountville, CA
Nestled on 22 acres of breathtaking landscapes in the heart of Napa Valley, Estate Yountville is not only a luxurious retreat but has also been named one of the best hotels in California by Condé Nast Traveler in 2024. Voted the most beautiful boutique hotel in Napa Valley, the Estate is a true gem, offering 192 elegantly appointed guest rooms, a private vineyard, and world-class amenities. Guests enjoy two serene pools, a spa with 12 luxurious treatment rooms and suites, and over 55,000 square feet of exceptional event spaces. With culinary offerings that harmonize the bounty of Northern California with European elegance, Estate Yountville invites you to experience a haven of exclusivity and refined beauty.
JOB SUMMARY
Estate Yountville is redefining what it means to stay in Napa Valley, and we’re looking for a marketer who can bring that brand promise to life on property.
The Resort Marketing Manager serves as the on-property marketing lead, responsible for translating brand and marketing strategy into a cohesive, elevated guest experience across the Estate. This role sits at the intersection of brand, design, and resort operations, ensuring that every guest-facing touchpoint reflects the identity, standards, and storytelling of the Estate.
This role goes beyond coordination. It is responsible for owning the physical expression of the brand, leading the marketing layer of on-property programming and events, and producing the creative assets that support both on-property and campaign-driven initiatives.
You’ll work side-by-side with operations, F&B, guest experience, and leadership teams, while serving as the on-property partner to the broader marketing function.
This role is ideal for a highly autonomous operator with a strong eye for design, a deep understanding of hospitality, and the ability to execute at a high level in a dynamic environment.
ESSENTIAL JOB RESPONSIBILITIES:
Brand Execution & Guest Experience
- Own the implementation and ongoing refinement of branded elements across the property, including signage, in-room materials, collateral, and experiential touchpoints
- Partner closely with hotel operations, F&B, housekeeping, and guest experience teams to ensure brand standards are consistently upheld
- Translate marketing campaigns into on-property execution across all outlets
- Act as the on-site eyes and ears for the marketing team, proactively identifying opportunities to improve brand continuity and guest experience
Creative Design & Production
- Design and produce marketing materials including menus, signage, printed collateral, event materials, and promotional assets
- Develop digital creative assets to support campaigns and on-property initiatives
- Maintain templates, design systems, and creative asset libraries
- Coordinate with external vendors, printers, and production partners as needed
Branded Events & Resort Programming
- Own the marketing and brand execution of on-property events, activations, and seasonal programming
- Develop event concepts and branded moments that drive demand, increase on-property spend, and enhance the guest experience
- Ensure all events and activations are executed at a high level and align with Estate Yountville’s brand standards
- Support the promotion and storytelling of events across on-property and digital channels
Operational Collaboration & Marketing Execution
- Serve as the primary marketing liaison to on-property teams
- Coordinate execution of marketing initiatives across departments, ensuring alignment and quality
- Manage timelines for production and rollout of marketing materials
- Maintain inventory of branded materials and oversee production cycles
- Partner with the Sales team to ensure all promotional collateral is consistently on-brand and up to date (from brochures to custom event signage to swag)
Content & Social Media Support
- Identify and capture content opportunities across the property, including events, culinary, and guest experience moments
- Support the marketing team with content for social media, PR, and digital channels
- Help ensure a consistent pipeline of fresh, on-brand content
REQUIRED QUALIFICATIONS:
- 3-5 years of experience in hospitality marketing, brand management, or experiential marketing
- Deep understanding of brand experience within luxury or lifestyle hospitality environments
- Strong project management skills and a proactive, solutions-oriented mindset
- Exceptional attention to detail, especially in physical design, signage, and brand touchpoints
- Comfortable navigating a dynamic hospitality environment and working cross-functionally with operations, F&B, and creative teams
- Experience with vendor management, signage/print production, or interior brand elements is a plus
- Positive, clear communicator who thrives in collaborative settings
PHYSICAL REQUIREMENTS
- Ability to stand and walk for extended periods throughout the property
- Ability to lift and carry up to 25 pounds (camera equipment, lighting, etc.)
- Ability to bend, reach, and move throughout various areas of the property, including indoor and outdoor spaces
- Ability to work in a fast-paced environment and adapt to changing conditions
Estate Yountville offers an attractive compensation and benefits package and the opportunity to be part of a dynamic team.
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
Skills Required
- 3-5 years of experience in hospitality marketing, brand management, or experiential marketing
- Deep understanding of brand experience in luxury or lifestyle hospitality environments
- Strong project management skills
- Proactive, solutions-oriented mindset
- Exceptional attention to detail, especially in physical design, signage, and brand touchpoints
- Ability to work cross-functionally with operations, food and beverage, and creative teams
- Positive and clear communication skills
- Experience with vendor management, signage or print production, or interior brand elements
What We Do
Like Napa Valley itself, Estate Yountville is a place of exquisite contrasts. Refined, yet relaxed. Expansive, yet intimate. Elevated and exclusive, yet welcoming and friendly. Set on 22 lush acres in Yountville, the most coveted location in Napa, The Estate offers prime access to the best of this world-renowned region—which extends beyond wine, and ventures deeper than cuisine. It presents opportunities to witness artisans at the pinnacle of their craft, to indulge in your passions, and to explore new pursuits, all while forging stronger connections. Here, among the incomparable natural landscape, you’ll discover something more than a resort, but a community unto itself. Connected by winding paths, The Estate features 192 refined guest rooms divided between both ends of the property, a private vineyard, two pools, a spa with 12 treatment rooms and suites, as well as event spaces totaling more than 55,000 square feet—the most extensive in all of Napa Valley. The Estate’s culinary experiences offer complementary contrasts as well, blending Northern California’s bounty with European flair at our restaurants—the Italian-inspired Bottega, the Spanish-influenced Coqueta, and Ottimo, where you can dine, try wines, and procure provisions for whatever’s next. It's a different kind of wine country escape, a sanctuary that can serve as a foundation for your Napa adventures—or as the focus of them. Where a sense of exploration and discovery abounds, curated experiences await, and the best of Napa is quite literally just steps away. At The Estate, there’s always good reason to raise your glass.
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