We're making Africa the first cashless continent.
In 2017, over half the population in Sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.
We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. Now, we have millions of users across 9 countries and are growing fast.
Our goal is to make Africa the first cashless continent and that's where you come in...
As Wave continues to grow in The Gambia, we’re looking for a Marketing Manager who can turn strategy into impactful execution—coordinating product launches and customer-facing initiatives that strengthen Wave’s presence and relevance across the market.
Reporting to the Senior Marketing Manager, this is an individual contributor role with end-to-end ownership of campaigns and marketing initiatives. You’ll bring strong planning, stakeholder management, and execution skills - helping the team deliver against critical business priorities while enabling the Senior Marketing Manager to focus on strategic direction, team development, quality standards, and larger market opportunities.
In this role, you'll;
Marketing Strategy & Execution
- Develop and execute marketing strategies aligned with business objectives.
- Lead major marketing campaigns from planning to execution.
- Identify opportunities to improve customer acquisition, engagement, and retention.
- Ensure all marketing activities reflect a strong understanding of customer needs.
Project Management
- Own marketing projects independently and ensure timely delivery.
- Develop and maintain project timelines (retro planning), proactively managing risks and dependencies.
- Coordinate with internal teams and external partners to deliver projects successfully.
Creative Development
- Develop clear and effective briefs for design teams and agencies.
- Participate actively in creative review sessions, providing constructive feedback that improves campaign quality and impact.
- Ensure all marketing materials are aligned with Wave's brand standards and messaging.
Stakeholder & Agency Management
- Work closely with internal teams including Payments, Biz-dev, Sales, Product Marketing, and Support to facilitate project progression and success.
- Draft marketing project report/cycle reports for sharing with relevant internal audiences.
- Manage relationships with agencies and vendors to ensure high-quality execution.
- Location: Gambia
- Work authorization in The Gambia is required.
- This is a permanent position.
- Our salaries are competitive and calculated using a transparent formula.
- We offer generous health insurance for yourself and your dependents.
- We support working parents - we offer generous parental leave policies (26 weeks for mothers and 4 weeks for fathers) and subsidized childcare when you return to work.
- We help you live your fullest life now! We subsidize gym memberships and fitness classes.
- Airtime reimbursement.
- Free food and a beautiful office space.
- Fluent in English.
- At least 5 years of experience in marketing.
- Bachelor's or master's degree in relevant fields (marketing, communication, sales, business development, etc).
- Are super detail-oriented and organized.
- Can step back to design a high-level marketing strategy, then roll up your sleeves to manage the day-to-day execution details.
- Have a deep understanding of customer behavior and translate those insights into high-impact campaigns.
- Are intellectually curious, creative in the way you go about tackling problems, and embrace failure as a means to spark innovation and growth.
- Demonstrate tenacity and a willingness to go the distance to get something done.
- Adjust quickly to changing priorities and deal effectively with complexity and change.
- Are a compelling storyteller, verbal and in writing.
- We have a rapidly growing in-country team in Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Uganda, Niger, Sierra Leone, and Cameroon plus remote team members spread across the world.
- We're deeply passionate about our mission of bringing radically affordable financial services to the people who need them most.
- We foster autonomy for our employees. You'll own your projects at every stage, from understanding the problem to monitoring your solution in production.
- We raised the largest Series A in Africa in 2021. Our world-class investors, include Founders Fund, Sequoia Heritage, Stripe, Ribbit Capital, Y Combinator, and Partech Africa.
- We are on Y Combinator's top companies by revenue.
Fill out the form below, and upload a resume in English and a cover letter describing your interest in Wave and the role.
We review applications frequently and recommend that you apply to the role that most closely aligns with your skills, experience and career goals.
Wave is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Skills Required
- Bachelor's or Master's degree in Marketing, Business, Statistics, Economics, or related field.
- At least 8+ years of relevant marketing experience combining analytical and strategic work.
- Strong data and analytical skills; able to work with BI tools and dashboards and build evidence-based recommendations.
- Proven experience designing and managing market research and synthesising findings into strategic insights.
- Experience building and managing sponsorship or brand partnership portfolios, from negotiation to activation and measurement.
- Understanding of ATL and BTL value extraction from sponsorships (media visibility, on-ground activation, audience engagement).
- Excellent project management skills; able to manage multiple workstreams with rigour and reliability.
- Strong communication and storytelling skills; present data and insights clearly to drive decisions.
- Experience working with external agencies and research suppliers.
- Ability to work cross-functionally with global and local teams and manage stakeholder relationships.
- Fluent in French and English.
- Deep knowledge of Gambia's consumer landscape, market dynamics, and media ecosystem.
- Experience in mobile money, fintech, telecom, FMCG, or strategy/research consultancy with West Africa practice.
Wave Mobile Money Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wave Mobile Money and has not been reviewed or approved by Wave Mobile Money.
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Parental & Family Support — Extended fully paid parental leave and subsidized fertility assistance are emphasized, alongside health coverage that includes dependents. These offerings signal a strong commitment to supporting families across locations, even as exact provisions can vary by country.
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Leave & Time Off Breadth — Flexible vacation is standard, with most people taking substantial time off in addition to public holidays. Some roles cite even higher ranges, indicating a generous approach to rest and recovery.
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Fair & Transparent Compensation — Salaries are set using a transparent formula tied to skill and experience rather than negotiation. Clear ranges and equity/bonus components indicate market-aligned offers for many roles.
Wave Mobile Money Insights
What We Do
We're making Africa the first cashless continent. In 2017, nearly 60% of adults in sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash. We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In November 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. In 2019, we expanded to Cote D'Ivoire. Now, we have millions of users and are growing fast. Our goal is to drive financial inclusion and make Africa the first cashless continent
