Your tasks:
Develop and execute US marketing strategies aligned with business objectives and global marketing initiatives.
Build brand awareness through strong corporate and product messaging, positioning, and value propositions for US and global audiences.
Plan, create, execute, maintain, and measure B2B marketing campaigns across multiple channels, including website, digital marketing, online events, industry publications, PR, social media, and customer communications.
Create demand throughout the customer journey through targeted content such as white papers, case studies, videos, use cases, how-to guides, competitive comparisons, and ROI-focused materials.
Develop and maintain high-quality marketing materials including presentations, brochures, sales enablement tools, website content, newsletters, and other online/offline communications.
Create and refine content from the perspective of target audiences to ensure clear, relevant, and impactful messaging.
Support sales initiatives through lead generation campaigns, customer engagement programs, and marketing resources.
Provide hands on support for US trade show and industry event activities, including event selection, planning, booth coordination, vendor management, marketing materials, logistics, product demonstrations, lead capture, and post-event follow-up.
Build and maintain relationships with industry associations, publications, technology groups, and relevant market influencers.
Monitor market trends, customer needs, competitors, and industry developments to identify opportunities and strengthen market positioning.
Ensure consistent brand messaging, quality standards, and alignment with corporate guidelines across all marketing activities.
What can we look forward to:
You have a holistic view and knowledge of marketing strategy, planning and execution, business and product strategy, and processes with the ability to help shape and influence the long-term vision and strategy for the product portfolio based on a deep understanding of customer needs
You bring at least 3 years of relevant professional experience in the field of marketing and a very good understanding of digital and traditional marketing concepts
You are an active team player and can communicate at eye level with all departments, often reaching out to our tech team to get all relevant information
Excellent communication and negotiation skills
Ability to adapt to a rapidly changing environment.
The drive to independently familiarize yourself with new topics and develop things from scratch
The will to make NEURA Robotics the leading brand in the field of robotics
Skills Required
- At least 3 years of relevant professional marketing experience
- Very good understanding of digital and traditional marketing concepts
- Experience planning, executing, and measuring B2B marketing campaigns across channels (website, digital, social, PR, events)
- Proven ability to create demand-generation content (white papers, case studies, videos, guides, ROI materials)
- Experience with trade show and industry event planning and execution, including logistics and lead capture
- Experience creating and maintaining marketing materials and sales enablement assets
- Strong communication and negotiation skills
- Ability to work cross-functionally with technical teams
- Ability to adapt to a rapidly changing environment and self-start on new topics
- Relationship-building with industry associations, publications, and influencers
- Ability to monitor market trends and competitive landscape to inform strategy
What We Do
NEURA Robotics is a German high-tech company founded in 2019 in Metzingen near Stuttgart with the vision to revolutionize the world of robotics. More than 180 team members from over 30 countries are working on advanced technologies in the fields of environmental perception, drive and control technology, material science, mechanical design, and artificial intelligence. We are expanding the cognitive capabilities of robots and make breakthrough advances in a variety of areas to bring robots and humans closer together, making many areas of work more attractive, creative, and social again. That's why everything we do runs under the guiding principle "we serve humanity". In a very short period of time, NEURA Robotics has developed robots and technologies that are characterized above all by their outstanding performance as well as safe and human-centred way of working. In this way, a wide variety of application fields can be covered, from intelligent production to medical technology. All major robot components are developed and designed in-house. Imprint: https://www.neura-robotics.com/legal Privacy: https://www.neura-robotics.com/privacy
