The Role
Lead growth-driven marketing strategy and execution across digital, creative, PR, and partnerships. Manage budget, vendors, and cross-channel campaigns to optimize the funnel, drive revenue, and maintain consistent brand messaging. Oversee content, social, performance ads, SEO, CRM, affiliate and referral programs, media buying, and analytics while managing the marketing team.
Summary Generated by Built In
Key Responsibilities
- Design and execute growth strategies that can propel revenue growth within defined measures of efficiency.
- Manage overall marketing budget, working with management on financial planning and ROI efficiency.
- Craft strategies for all marketing teams, including digital, communications and creative
- Ensure our brand message is strong and consistent across all channels
- Manage marketing resources including relationships with external vendors and advertising/media firms/production companies
- Lead development of tailored marketing campaigns
- Research, analyse, manage and improve funnel top to bottom
- Lead creative content creation, social media, branding, performance marketing, partnerships, media buying, pr campaigns, video content production, KOLs, CRO, CRM, SEO, affiliate marketing, referral campaigns.
Minimum Qualifications
- A strong track record of 5-8 years’ experience in marketing with a mix of digital, offline, brand, performance marketing, partnership, user acquisition and retention.
- Strong strategic and analytical skills
- Experience in lifestyle and e-commerce business is highly desired
- Excellent written and oral communication, presentation and interpersonal skills
- Good storytelling skills
- A start-up attitude - highly collaborative with an entrepreneurial, roll-up-your sleeves attitude
- Strong team management, project management and decision making skills
- Very strong experience with digital tools like Google Analytics, Facebook Ads, Google Ads, & CRM
- Extensive experience leading and planning marketing initiatives that deliver results and ability to tell stories that can drive fan engagement across platforms
Skills Required
- 5-8 years experience in marketing with a mix of digital, offline, brand, performance marketing, partnership, user acquisition and retention.
- Strong strategic and analytical skills.
- Experience in lifestyle and e-commerce business.
- Excellent written and oral communication, presentation and interpersonal skills.
- Good storytelling skills.
- A start-up attitude; highly collaborative and entrepreneurial.
- Strong team management, project management and decision-making skills.
- Very strong experience with digital tools like Google Analytics, Facebook Ads, Google Ads, & CRM.
- Extensive experience leading and planning marketing initiatives that deliver results and drive engagement across platforms.
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The Company
What We Do
Sonno is a Malaysia- and Singapore-focused sleep-products company founded to make quality sleep more affordable. It designs and sells mattresses directly to consumers, avoiding middlemen commissions and retail markups, with online purchasing, nationwide delivery, and extended home trials. Its range has expanded to include duvets, pillows, bed sheets, bolsters, and other sleep accessories, supported by showrooms and digital retail channels.
