Marketing Manager

Reposted 2 Days Ago
Be an Early Applicant
95379, Tuolumne, CA, USA
In-Office
Mid level
Events • Gaming • Travel • Hospitality
The Role
Manage and execute marketing plans, promotions, advertising, public relations, direct mail, and vendor/agency relationships. Supervise marketing staff, manage promotional approval processes (Free Play, hotel offers), coordinate with Gaming, Finance, IT and Players Club, monitor marketing budget, attend analytic and sponsorship meetings, and perform other assigned duties.
Summary Generated by Built In

SUMMARY: Responsible for assisting Executive Director of Marketing in all functions of the Marketing Department. Represents Black Oak Casino Resort with respect and integrity at all times.

Essential Responsibilities and Duties: (Specific areas of responsibility including, but not limited to)

  • Works on special projects, market research, promotions, advertising and public relations.
  • Participates in developing marketing plan, budget, and execution of these plans.
  • Supervises marketing staff, provides coaching, counseling and ensures adherence to policies and procedures.
  • Assists management in planning and executing the overall marketing advertising plan.
  • Oversees projects and maintains daily contact with outside agencies.
  • Works closely with administrative staff to coordinate marketing activities to produce required reports, summaries, recommendations, and uses marketing staff to meet deadlines.
  • Works with a variety of vendors and other outside business professionals in performing daily activities.
  • Assists in managing marketing budget and in monitoring expenditures.
  • Assists and attends Analytic meetings for direct mail and tiered programs.
  • Manages and creates approval process for Free Play, promotional offers, direct mail program, hotel offers.
  • Manages and creates CSS (Promo Tracker) and CDS (Super Playmate) barcodes and group Free Play offers.
  • Works with Gaming Department, Finance Controller, Financial Analyst, Guest Development Director, Players Club, and IT Department to ensure CSS and CDS offers are audited and accurately managed.
  • Attends Sponsorship/Donation meetings and manages payment and outstanding items in need of approved sponsorships and donations.
  • Performs other duties as assigned.
Qualifications

Mandatory Requirements:

  • Must possess a high school diploma, G.E.D. or equivalent.
  • Must be at least 21 years of age.
  • Bachelor’s degree in business administration preferred.
  • Minimum of three years business/administrative experience with extensive marketing and prior supervisory experience.
  • Must have ability to work in a team environment and embrace Black Oak Casino Resort’s Mission and Values.
  • Must be computer proficient in Windows and Microsoft Office Suite.
  • Must possess and maintain a valid California driver license and a Black Oak Casino Resort driver’s permit.
  • Must provide evidence of employment eligibility in the U.S.
  • Must be able to travel with overnight stays required.
  • Must have strong motivational and leadership skills.
  • Must maintain flexible, varying 24-hour schedule to meet requirements of position.
  • Must have ability to convey a positive and professional image.
  • Must have ability to coordinate a high level of activities under a variety of conditions and constraints.
  • Must be able to obtain a valid gaming license.
  • Must be able to pass a mandatory drug test.
  • Must be able to communicate proficiently in English.

Physical Demands:

  • Must be physically able to perform all job requirements.
  • Must be able to lift 25 lbs. and more with assistance.

Work Environment:

  • Must be able to work in a non-smoke free environment.
  • Must be able to work in a noisy environment.
  • Must be able to work outside in all weather conditions.
  • Must be able to work weekends, holidays, and special events.

Skills Required

  • High school diploma, G.E.D. or equivalent
  • Must be at least 21 years of age
  • Bachelor's degree in business administration
  • Minimum of three years business/administrative experience with extensive marketing and prior supervisory experience
  • Ability to work in a team environment and embrace company mission and values
  • Computer proficiency in Windows and Microsoft Office Suite
  • Valid California driver license and Black Oak Casino Resort driver's permit
  • Provide evidence of employment eligibility in the U.S.
  • Ability to travel with overnight stays required
  • Strong motivational and leadership skills
  • Maintain flexible, varying 24-hour schedule to meet position requirements
  • Ability to convey a positive and professional image
  • Ability to coordinate a high level of activities under various conditions and constraints
  • Ability to obtain a valid gaming license
  • Must be able to pass a mandatory drug test
  • Proficient communication in English
  • Physically able to perform job requirements, lift 25 lbs. with assistance
  • Ability to work in a non-smoke-free, noisy environment, outdoors in all weather, weekends, holidays, and special events
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The Company
338 Employees
Year Founded: 2001

What We Do

Located in Tuolumne, CA, Black Oak Casino Resort is owned and operated by The Tuolumne Band of Me-Wuk Indians. The resort encompasses extensive entertainment, including over 1,100 slot machines, table games, eight bars and restaurants, a video game arcade, and a 24-lane bowling alley. Guests can also enjoy lodging at THE HOTEL and the onsite RV Park.

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