Pfizer Jobs

Marketing Manager

Pfizer

Marketing Manager

Posted Yesterday

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Shanghai, Shanghai Municipality, Shanghai, CHN

In-Office

Senior level

Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical

We’re in relentless pursuit of breakthroughs that change patients’ lives.

The Role

Lead portfolio-level brand strategy and execution to meet revenue and profitability targets in China. Develop brand plans, promotional and training materials, manage projects and budgets, train field force, analyze market and competitor insights, and coordinate cross-functionally with medical, sales, access, legal, and analytics teams.

Summary Generated by Built In

Own portfolio or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues objectives . Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China . Interface with medical, GAMA and other functions as supporter.
Assist the Marketing Lead to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business.
Responsibilities
Execution of brand tactitcs

Translate brand strategies to POA for responsible brand as supporter;
Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues;

Develop brand promotional materials and training

Develop brand DA, promotional slides, publication if needed and internal traing materials;
Train Field Force on product strategy and POA;

Support to develop brand plan & management & cross-functional leadership

Analyze market trend, competitors situation to support developing brand strategy;
Explore customer insight and brand value proposition to support developing brand strategy;
Track progress towards brand target timely;
Support cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc

POSITION RESPONSIBILITIES
Accountable

Flawless execution in marketing activities and manage project independently;
Develop brand promotional materials and internal training materials;
Sales training;
Actively participate campaign development;

Shared Accountability

BP & Op Plan and influence sales targets and brand A&P allocations;
Develop marketing mix & POA;
Interface with cross-functional team;

ORGANIZATIONAL RELATIONSHIPS

RTAL /Sales lead/RSIMs/LSOs (For big strategic brand, need to all sales team)
Market Access Lead
Medical Affairs Lead
GCO Marketing services, Business Analytics & Insights (BAI)

EDUCATION AND EXPERIENCE
Qualifications:

Bachelor degree or above, major in Medical or Medicine
Good command of oral & written English
5-8 years marketing experience with above 12 months SBM experience

TECHNICAL SKILLS REQUIREMENTS
Indicate the technical skills required and/or preferred, as applicable.
Expect candidates to demonstrate these competencies:

Functional/Technical Skills
Acts Decisively
Seizes Accountability
Grows Self
Change Agile
Self Awareness
Commits to "One Pfizer"
Peer Relationships

Expect candidates to demonstrate these commercial /management competencies

Market, Customer, and Competitor insight
Strategic and operational business/Market planning
Market Execution
Marketing Innovation
Data analysis, interpretation and communication
Performance and program metrics

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Marketing and Market Research

Skills Required

Bachelor degree or above, major in Medical or Medicine
Good command of oral and written English
5-8 years marketing experience with at least 12 months SBM experience
Experience defining and driving brand or portfolio strategy, lifecycle management, and forecasting revenue and Opex
Ability to develop brand promotional materials, publications, and internal training content
Experience training field force on product strategy and plans of action (POA)
Project management skills including budget management, KPI setting, tracking progress and issue resolution
Market, customer, and competitor insight generation and application
Data analysis, interpretation and communication to support marketing decisions
Cross-functional collaboration with medical, legal, regulatory, sales, market access, and analytics teams

What the Team is Saying

Pfizer Compensation & Benefits Highlights

Healthcare Strength — Official materials describe comprehensive medical, dental, vision, and mental-health support, plus fertility/family‑building and transgender‑inclusive coverage; eligible Pfizer medications are noted as available at no cost in U.S. plans. Wellness resources such as telehealth and preventative programs are also emphasized.
Retirement Support — Company documents highlight a 401(k) with matching contributions plus an additional Retirement Savings Contribution beyond the match. Financial planning support and company‑paid life and disability insurance further bolster long‑term security.
Leave & Time Off Breadth — Corporate pages and job postings describe paid vacation and holidays, caregiver leave, and paid parental leave for both parents. Materials also note that details can vary by role and location.

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The Company

HQ: New York, NY

121,990 Employees

Year Founded: 1848

What We Do

Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.

Why Work With Us

We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.