The Marketing Manager Indonesia is responsible for driving local brand growth and customer acquisition/originations through strategic marketing initiatives across Indonesia. The role leads PR and communications, partner and retail marketing, point-of-sale visibility, branding, digital marketing, and integrated campaigns to strengthen PayJoy’s market presence, increase customer engagement, and support revenue growth. This position works cross-functionally with Sales, Partnerships, CX, Collections, Risk, Product, and Operations to deliver high-impact marketing programs that improve channel performance and drive device activations across Indonesia’s diverse, multi-island market.
Responsibilities
- Ensure consistent brand positioning and messaging across all customer and partner touchpoints.
- Develop and execute locally relevant, insight-led campaigns to drive customer acquisition, brand awareness, and revenue growth across Indonesia.
- Lead joint marketing initiatives with national and regional retail, distribution, telecommunications, and channel partners to increase activations and strengthen market presence.
- Oversee retail branding, point-of-sale visibility, merchandising standards, and customer engagement strategies across priority locations.
- Drive PR, social media, influencer, and digital content activities to build trust and strengthen PayJoy’s reputation in Indonesia.
- Collaborate cross-functionally with Sales, Partnerships, CX, Collections, Risk, Product, and Operations to support commercial objectives, compliant local messaging, and campaign execution.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 6-9 years of experience in marketing, trade marketing, brand management, or partner marketing. Demonstrated ownership of country-level marketing strategy, budgets, agencies and commercial targets.
- Experience managing integrated campaigns across retail, partner, digital, social, and PR channels in Indonesia.
- Strong understanding of the Indonesian consumer landscape, brand building, point-of-sale marketing, digital acquisition, and local customer behaviour.
- Proven ability to manage cross-functional stakeholders, agencies, media partners, creators, and external commercial partners effectively.
- Experience in fintech, telecommunications, smartphone/device retail, e-commerce, or consumer technology in Indonesia is preferred.
- Strong project management, communication, budget management, and analytical skills, with the ability to execute across multiple regions in a fast-paced environment.
- Demonstrated ability to translate customer and channel insights into measurable marketing activity that drives market growth and commercial outcomes.
Benefits
- 100% Company Funded : Private Health Insurance for employee and immediate family
- 20 days vacation
- Phone finance, headphone, home office equipment and wellness perks.
- USD$2,000 annual co-working travel benefit
- USD$2,000 annual professional development benefit
- USD$500 annual wellness benefit
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 6-9 years experience in marketing, trade marketing, brand management, or partner marketing with country-level strategy, budgets, agencies, and commercial targets.
- Experience managing integrated campaigns across retail, partner, digital, social, and PR channels in Indonesia.
- Strong understanding of the Indonesian consumer landscape, brand building, point-of-sale marketing, digital acquisition, and local customer behavior.
- Proven ability to manage cross-functional stakeholders, agencies, media partners, creators, and external commercial partners effectively.
- Experience in fintech, telecommunications, smartphone/device retail, e-commerce, or consumer technology in Indonesia.
- Strong project management, communication, budget management, and analytical skills; ability to execute across multiple regions in a fast-paced environment.
- Demonstrated ability to translate customer and channel insights into measurable marketing activity that drives market growth and commercial outcomes.
PayJoy Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PayJoy and has not been reviewed or approved by PayJoy.
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Fair & Transparent Compensation — Pay is considered market‑aligned for senior U.S. technical roles, and public salary bands help candidates benchmark and align expectations. Feedback suggests this transparency supports confidence that offers are competitive for role and location.
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Healthcare Strength — Company‑paid basic medical, dental, vision, life, and disability coverage is emphasized as a standout element versus many startups. Feedback suggests this reduces out‑of‑pocket burden and strengthens the core benefits foundation.
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Parental & Family Support — Paid parental leave and flexible hours are highlighted alongside dedicated time off. Feedback suggests these family‑oriented policies enhance the perceived completeness of the package.
PayJoy Insights
What We Do
PayJoy's mission is to deliver access to credit to the next billion people in emerging markets worldwide. Our unique mobile security technology gives customers the ability to afford their first smartphone on credit, using the phone itself as collateral, and then provides further access to credit to help weather life's unexpected financial surprises and climb the ladder of economic well-being. Founded in 2015, today PayJoy has reached millions of customers in a dozen countries around the globe, including Mexico, Brazil, Colombia, India, Kenya, and South Africa, and is on a strong growth path with support from major industry partners to bring credit to the next billion emerging consumers.
