The Role
Lead onboard and resort marketing for assigned cruise lines and properties. Develop and execute annual marketing plans and campaigns, craft creative/project briefs, manage collateral production and budgets, launch products and activations, liaise with cruise line partners and cross-functional teams, track performance, and ensure all spa marketing aligns with brand standards.
Summary Generated by Built In
sea on cruise ships and on land at resorts. The company is dedicated to maintaining the highest quality standards and service delivery and is continually evolving to include all aspects of health and beauty while focusing on new advances within the wellness industry.
The ideal candidate is a highly collaborative, self-starter with strong brand/product marketing background. Feels comfortable in a fast-paced environment. Has a passion for the spa, health and wellness industry and has had exposure to the travel/cruise industry. The candidate has a degree in business/marketing with exemplary project management skills, creative story-telling abilities to be able to craft clear, concise, and compelling results-oriented briefs
Essential Duties and Responsibilities
- Manages the Onboard Marketing for assigned Maritime Operations cruise lines and departments, executing annual marketing plan and marketing projects, including spa brochures, menus, price lists, promotional materials, banners, posters, digital signage and video content
- Identify business opportunities with cruise partners while preserving brand guidelines and requirements, maintaining strong relationships to foster collaboration and mutual success.
- Develops campaigns with Cruise Line partners and cross-functional teams to market the spa pre-cruise, onboard and post cruise to meet yearly revenue goals
- Execute each Cruise Line’s annual marketing plan in consultation with Cruise Line brand Director of Spa Operations, and/or Modality Department Directors
- Craft and develop comprehensive project/creative briefs that provide clear direction on content and product information for ad agencies, graphic designers and print production team for each marketing campaign
- Serve as the liaison alongside the Director of Spa Operations between the Marketing Department and Cruise Line on the tactical campaigns, creative and promotional plans
- Work with department directors to introduce tactical initiatives, activations and seminars that strengthen and support the marketing strategy and drive guest acquisition.
- Launch new products and services for each Cruise Line brand and Modality Department
- Manage new content requests and schedules for each Cruise Line’s Marketing Plan
- Prepare presentations supporting marketing initiatives for assigned Cruise Lines
- Maintain frequent, active engagement with Cruise Lines to verify alignment, pull-through, and two-way communication about the status, performance evaluation, opportunities, and issues related to initiatives
- Verify all spa marketing is in alignment with brand voice and all collateral is as per brand standard guidelines
- Work with traffic manager to keep each creative job on budget and timely delivery for each Cruise Line
- Attend meetings and training as required by management•
- Other duties as assigned
Key Relationships
- Director of Marketing
- Marketing Managers
- Department Leaders
- Directors of Operations
- Internal stakeholders
- External stakeholders
Financial Responsibilities
Qualifications
- Bachelor’s degree in marketing/business, communications or similar.
- A minimum of five (5-7) years of experience in Marketing, Integrated Communications, or related Business
- A minimum of two (2) years of managerial experience
- Proven project management and creative acumen
- Spa, Health and Wellness and Travel/Cruise experience a plus
Knowledge and Skills
- Strong content writing/editing skills
- Ability to grasp new topics quickly and communicate professional with stakeholders and senior leadership.
- Strong organizational, written, and verbal communication skills
- Ability to manage time and prioritize work autonomously.
- Self-starter approach to work, with an eagerness to take responsibility and consistently exceed objectives.
- Positive attitude, professional demeanor and adaptable to a changing environment and timelines
- Ability to provide and execute creative solutions to challenges
Benefits Offered
- Paid Time Off
- Health Insurance
- Dental Insurance
- Healthcare spending or reimbursement accounts – HSAs & FSAs
- Match 401K
- A variety of ancillary benefits
- Product & services discounts
Skills Required
- Bachelor's degree in marketing, business, communications or similar
- Minimum of 5-7 years experience in Marketing, Integrated Communications, or related business
- Minimum of 2 years managerial experience
- Proven project management skills and creative acumen
- Strong content writing and editing skills
- Strong organizational, written, and verbal communication skills
- Ability to manage time and prioritize work autonomously; self-starter
- Spa, health and wellness and travel/cruise experience
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The Company
What We Do
OneSpaWorld is the world's leading spa and wellness company. Through its brand Mandara Spa, the company combines the traditional Balinese healing arts and spirit of generosity with European techniques to offer guests a luxuriously healing experience. Their spas are located in diverse global settings, honoring both the local culture and Balinese traditions.
