The Role
Lead marketing in Peru to drive acquisition and retention for passengers and drivers. Shape country strategy across digital, media, partnerships and offline branding; develop local partnerships; manage agencies and creative; collaborate with cross-functional teams; leverage local insights and analytics with a test-and-learn approach to scale growth.
Summary Generated by Built In
We are seeking a highly motivated Regional Marketing Manager based in Lima, Peru to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Peru.
Key Responsibilities
- Drive business growth by delivering key customer-related KPIs, including acquisition and retention metrics: both passengers and drivers sides of the marketplace.
- Shape the marketing strategy for the country, optimising the marketing mix across digital, media, partnerships, and offline branding.
- Develop and execute strategic partnerships with local brands to enhance market impact.
- Collaborate closely with Business Development, Product, Marketplace Efficiency, Driver Operations, Legal, and PR teams.
- Ensure consistent brand positioning by leveraging local insights and customer research to align with global brand guidelines.
- Supervise and refine creative materials to ensure all marketing activities resonate with the local audience.
- Implement a test-and-learn approach to identify scalable, growth-driving initiatives.
Skills, Knowledge & Expertise
- 5+ years of digital consumer marketing experience in a global company, 3+ years in a similar role.
- Experience in working with multi-cultural teams, preferably in a matrix structure.
- Experience working with a mobile product, preferably ride-hailing or similar tech industry.
- Proven track record of effectively delivering multiple marketing projects in a fast-paced environment.
- Hands-on project management experience, including agency management and direct involvement in tasks when needed.
- Ability to develop market insights, marketing strategy, and analyze campaign effectiveness.
- Strong data and analytical skills.
- English and Spanish at a fluent level.
- Being based in Lima, Peru, with the availability for business travels.
Job Benefits
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location
About
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs. Ready to ignite your inner drive?
Skills Required
- 5+ years of digital consumer marketing experience in a global company
- 3+ years in a similar role
- Experience working with a mobile product
- Experience in ride-hailing or similar tech industry
- Experience working with multi-cultural teams, preferably in a matrix structure
- Proven track record delivering multiple marketing projects in a fast-paced environment
- Hands-on project management experience, including agency management
- Ability to develop market insights, marketing strategy, and analyze campaign effectiveness
- Strong data and analytical skills
- Fluent English and Spanish
- Based in Lima, Peru with availability for business travel
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
