Candescent is a forward-thinking technology company transforming how financial institutions deliver Intelligent Banking experiences. We unite digital banking, account opening, and branch solutions that power and connect digital banking, account opening, and branch solutions—creating seamless engagement across digital, remote, and in-person channels.
Our Experience-Led, Intelligence-Driven approach combines human-centered design with data, automation, and cloud-based innovation. Built on an API-first architecture, our extensible ecosystem enables institutions to adapt quickly, integrate easily, and unlock new opportunities for growth—turning every customer interaction into a moment of clarity, confidence, and connection.
- Plan and execute ABM and integrated campaigns across one-to-one, one-to-few, and one-to-many motions
- Build and manage multi-channel campaigns aligned to sales priorities, target accounts, and business objectives
- Develop campaign briefs, messaging frameworks, audience segmentation, and channel strategies
- Own campaign activation across paid and owned channels, including LinkedIn, display, search, retargeting, email, website personalization, social media, direct mail, and events
- Partner with internal teams and external agencies to plan, launch, optimize, and report on paid media programs
- Monitor campaign performance and continually optimize targeting, creative, messaging, and budget allocation
- Manage end-to-end campaign execution, including timelines, deliverables, approvals, and stakeholder communications
- Partner with Marketing Operations and Analytics to establish KPIs, measure pipeline contribution, and report on performance and ROI
- Identify opportunities to scale campaign execution through automation, experimentation, and process improvements
- Support the development and evolution of Ideal Customer Profiles (ICP), segmentation strategies, and buyer journey mapping
- Collaborate with Sales and Field Marketing to align campaigns with territory plans and account priorities
- Support the creation of campaign assets, including presentations, landing pages, social content, email creative, and digital advertising assets, in partnership with brand and creative teams
- Apply a strong creative perspective and utilize design tools to accelerate campaign execution and testing
- Serve as a trusted marketing partner across Product Marketing, Digital, Content, Field Marketing, Sales, and Customer Marketing teams
- Manage competing priorities and multiple campaign workstreams while maintaining high execution standards
- 5–7 years of B2B marketing experience in ABM, integrated campaigns, demand generation, or digital marketing
- Proven experience developing and executing integrated campaigns across multiple channels and audiences
- Hands-on experience managing paid media programs, including campaign planning, targeting, optimization, and performance reporting
- Experience executing ABM programs across one-to-one, one-to-few, and one-to-many approaches
- Strong understanding of segmentation, ICP development, and buyer journey frameworks
- Data-driven mindset with experience measuring campaign performance, pipeline impact, and ROI
- Experience with marketing automation platforms, CRM systems, ABM tools, and campaign analytics tools
- Strong project management and stakeholder management skills with the ability to manage multiple initiatives simultaneously
- Experience using creative and design tools such as Canva, Adobe Creative Suite, Figma, or similar platforms
- Experience in FinTech, SaaS, or high-growth B2B technology environments
Statement to Third Party Agencies
To ALL recruitment agencies: Candescent only accepts resumes from agencies on the preferred supplier list. Please do not forward resumes to our applicant tracking system, Candescent employees, or any Candescent facility. Candescent is not responsible for any fees or charges associated with unsolicited resumes.
Skills Required
- 5-7 years B2B marketing experience in ABM, integrated campaigns, demand generation, or digital marketing
- Proven experience developing and executing integrated campaigns across multiple channels and audiences
- Hands-on experience managing paid media programs including planning, targeting, optimization, and performance reporting
- Experience executing ABM programs across one-to-one, one-to-few, and one-to-many approaches
- Strong understanding of segmentation, ICP development, and buyer journey frameworks
- Data-driven mindset with experience measuring campaign performance, pipeline impact, and ROI
- Experience with marketing automation platforms, CRM systems, ABM tools, and campaign analytics tools
- Strong project management and stakeholder management skills with ability to manage multiple initiatives
- Experience using creative and design tools such as Canva, Adobe Creative Suite, Figma, or similar
- Experience in FinTech, SaaS, or high-growth B2B technology environments
Candescent Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Candescent and has not been reviewed or approved by Candescent.
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Leave & Time Off Breadth — Policies include unlimited vacation for full-time exempt staff, tenure-based accrual for non-exempt, plus floating holidays and sick leave. This breadth of time off suggests flexibility across employment classifications.
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Wellbeing & Lifestyle Benefits — A discount program is cited that provides access to deals at over 250 retailers. This perk adds everyday savings beyond core benefits.
Candescent Insights
What We Do
Candescent brings together the transformative technologies that power and connect account opening, digital banking and branch solutions for banks and credit unions of all sizes. And we’re here to help you extend, differentiate and illuminate your digital-first banking experiences. Our industry-leading products and services, cloud architecture and on-demand developer tools give you the power to differentiate and deliver seamless customer journeys.
