We are now seeking a high-caliber Marketing Manager based in New York. The ideal candidate will be responsible for all aspects of marketing for awareness creation, customer acquisition, growth, and retention. As part of the Lalamove founding team in the US team, you will be leading the local marketing team and collaborate closely with the rest of local and regional stakeholders to achieve marketing excellence.
What you will do:
- Responsible for the marketing success across all funnels
- Develop and implement brand and marketing plans to drive awareness, user acquisition, growth and retention, as well as driver lead growth with a near-term emphasis on brand awareness and influencer marketing activity; ultimately achieving KPIs such as first-time user, user base, driver lead growth, number of orders, and cost control (e.g. CAC)
- Manage internal and external resources to ensure marketing & PR campaigns are rolled out as planned and on budget
- Drive channel performance optimization of Facebook Ads, Google Ads, network campaigns, etc. in service of broader brand and growth objectives
- Derive actionable insights from marketing and product data and take prompt actions in ROI-driven optimization; constantly test and uncover new marketing opportunities
- Oversee and develop a team of three direct reports (digital marketing, graphic design, content marketing), providing clear direction, communicating strategy effectively, and driving performance
- Collaborate with functional teams in Hong Kong, such as Functional Marketing, Platform Operations, Driver Operations, Product & Tech, Corporate Solution or any other appropriate functions as required
What we seek:
- 6+ years of relevant working experience and a proven track record of success
- Prior experience in a marketing-related role in a tech company is a plus
- Data-driven with proven experience deriving marketing opportunities and strategy through data analysis and working in an ROI-driven organization
- Proficient with marketing technology tools and able to turn marketing data into actionable insights
- Prior experience in acquisition, digital and offline marketing, CRM or other growth marketing-related roles is preferred
- Prior experience with social media marketing, influencer outreach, and partnership development is preferred
- Organized, meticulous, results-oriented, able to work under pressure and tight deadlines
- Ability to multitask and prioritize tasks in a fast-moving environment
- Team-player with start-up spirit and able to fit in a diversified and dynamic working environment
- Excellent command in written and spoken English
Skills Required
- 6+ years of relevant marketing experience
- Proven track record driving awareness, user acquisition, growth, and retention
- Experience optimizing digital ad channels including Facebook Ads and Google Ads
- Data-driven with experience deriving strategy from marketing and product data and ROI-driven optimization
- Proficient with marketing technology tools and able to translate marketing data into actionable insights
- Experience managing marketing budgets, agencies, or external partners and executing campaigns on budget
- Experience managing and developing a small marketing team (direct reports)
- Excellent written and spoken English
- Prior experience in acquisition, digital and offline marketing, CRM or growth marketing roles
- Prior experience in a marketing role at a tech company
- Prior experience with social media marketing, influencer outreach, and partnership development
- Organized, meticulous, results-oriented, able to work under pressure and tight deadlines
Lalamove Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Lalamove and has not been reviewed or approved by Lalamove.
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Strong & Reliable Incentives — Incentive programs such as missions, bonuses, and vehicle‑sticker promotions are highlighted as ways to boost driver earnings, with occasional commission reductions further enhancing take‑home. These extras can make the platform appealing for supplemental income and busy periods.
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Healthcare Strength — Corporate roles in some markets describe access to employer‑provided medical and dental coverage. This indicates a conventional health benefits baseline for office staff.
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Leave & Time Off Breadth — Office locations reference paid holidays, sick leave, and some work‑from‑home flexibility. This points to standard time‑off provisions for corporate employees in select markets.
Lalamove Insights
What We Do
Established in December 2013, Lalamove was created to make on-demand and same-day delivery possible for everyone at the touch of a button. Today, Lalamove operates in over 20 markets across Asia, Latin America, and the United States connecting over 7 million customers with a pool of over 700,000 driver partners. Our driver partners operate a vast array of vehicles to suit each market including lorries, trucks, vans and cars for deliveries of almost anything of any size. Fleets of two-wheel vehicles are also available for courier services providing fast and low-cost delivery solutions. Through dedicated mobile and web apps, Lalamove seamlessly connects users and drivers around the world to move things that matter.
