Marketing Manager - USP Technologies (Hybrid)

Imagine yourself owning your ambition and fueling your career growth.

It’s possible with a role at USP Technologies.

USP Technologies, part of Veralto, develops innovative peroxygen technologies and full-service chemical treatment programs to purify water, wastewater, air and soil. At USP Technologies, you’ll be part of a unique workplace where purpose meets possibility: where your everyday work will play a vital role in supporting a cleaner, more sustainable environment, and where you’ll have ample opportunities to deepen your skillset and invest in your career growth.

We offer:

• Flexible working hours
• Professional onboarding and training options
• Powerful team looking forward to working with you
• Career coaching and development opportunities
• Health benefits
• 401(k)
• Paid time off

Reporting to the General Manager, The Marketing Manager is a key partner to the Product and Commercial Teams, turning strategy to action in commercializing products. Collaborating with Product Owners to create the Strategic Marketing Plan, the Marketing Manager will execute that strategy, partnering with internal resources and 3rd party service providers as needed. Marketing campaigns, trade shows/conferences, social media engagement, and managing the website will be the primary responsibilities of this position with the goal of raising brand awareness and driving high quality sales leads to the Commercial Team.

This position is part of the Marketing team located in Glen Allen, VA and will be hybrid (internal employees located in Loveland, CO will also be considered).

In this role, a typical day will look like:

• Partner cross-functionally to create and implement the annual marketing and commercial strategy with specific tactics to deliver annual growth objectives
• Gain an intimate understanding of customer problems through primary and secondary research and translate insights to product and marketing strategy for internal R&D or external partnership opportunities
• Partner with product owners to create & execute product development initiatives
• Create marketing campaign strategy to drive customer engagement and increase brand advocacy, working with internal resources to develop content supporting the strategy
• Direct the Commercial Team to high value and high probability sales by generating MQLs and nurturing those leads to high-quality SQLs
• Direct internal resources & manage associated budgets in the creation and maintenance of USP’s marketing collateral, including website redesign, social media presence, and physical/digital advertisements
• Work with internal & external PPC and SEO resources to create effective web presence and ad strategy
• Organize and coordinate marketing events including trade shows and conferences
• Continuously follow industry trends, understand market drivers to identify opportunities and threats, and convert these into insights, strategy, and actions
• Conduct Voice of Customer (VoC) analysis (quantitative and qualitative) within target markets and provide customer feedback to inform and synthesize into strategic plans and business decisions
• Understand and leverage the relevant Veralto Enterprise System (VES) tools, including but not limited to: Problem Solving, Daily Management, Launch Excellence, and Customer Segmentation
• May perform other duties as assigned.

The essential requirements of the job include:

• Bachelor’s degree required; MBA or other Marketing advanced degree a plus
• Minimum of 4 years’ experience in marketing, communications, or similar
• Demonstrated ability to assess marketing metrics and drive growth initiatives

• Experience in content development, email marketing, social media, lead generation, and customer engagement
• Demonstrated success leading teams through influence with managerial courage and a sense of urgency

USP Technologies is proud to part of the Water Quality segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto’s vibrant global network of 16,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you’ll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we’re Safeguarding the World’s Most Vital Resources™—and building rewarding careers along the way.

US ONLY: 

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate’s position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

The compensation range for this role is $110,000.00 - $150,000.00 USD per year. This job is also eligible for Bonus / Incentive Pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. 

US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.  Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
The EEO posters are available here.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at [email protected] to request accommodation.
 

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.