Marketing Manager, US Wealth

Part of Manulife's Global Wealth and Asset Management business, Manulife John Hancock Wealth serves US investors at every stage of their financial lives, from building savings to investing for the long term, to retirement planning and preparing for longevity. It’s a broad and growing product portfolio, and marketing is how we connect customers to the right solutions.

As a Marketing Manager, US Wealth, you'll contribute to the marketing strategy and lead campaigns end-to-end across both our direct customer base and a growing team of financial advisors. You understand how lifecycle campaigns work across a complex customer journey, you're adept at translating business objectives into targeted marketing programs, and you thrive on aligning product, operations, and data partners toward a shared goal.

Reporting to the Director of US Wealth Marketing, you’ll have real ownership over the programs that drive customer engagement and business results across multiple product lines, from brief through to performance reporting.

Position Responsibilities:

• Lead lifecycle marketing campaigns across the US Wealth portfolio end-to-end, from strategy and briefing through execution, performance tracking, and iteration.

• Serve as the primary marketing lead on product partnership, defining customer narratives and driving go-to-market plans for new features and product launches across savings and investment accounts.

• Develop and execute marketing programs that support a growing team of financial advisors, helping them deepen relationships with mass affluent and high-net-worth clients through tools, resources, and communications.

• Translate business objectives into campaign plans, messaging frameworks, and channel strategies that connect the right customers to the right solutions at the right moment.

• Design and manage multi-touch email programs and customer journeys informed by customer insights and life stages.

• Analyze campaign performance against KPIs and translate results into clear reporting and actionable insights that inform ongoing strategy and optimization.

• Lead cross-functional collaboration across Product, Creative, Data, Legal, Compliance, and Operations to bring campaigns to life accurately and on time.

• Pioneer the use of AI tools to improve how campaigns are planned, briefed, automated, and optimized, and actively champion a test-and-learn approach across the team.

Required Qualifications:

• A degree in marketing, communications, or a related field

• 3-7 years of progressive experience, with a demonstrated track record of owning and executing marketing programs

• Strong business acumen. You connect marketing programs to business objectives and can drive strategic conversations confidently with stakeholders.

• A sophisticated lifecycle marketing mindset. You think in customer journeys, understand audience segmentation, and know how automation and journey mapping work.

• A product marketing orientation. You think of the customer’s needs first and are skilled at translating features and solutions into compelling customer narratives.

• Proven experience creating and optimizing campaigns using marketing automation platforms, with a solid grasp of how campaigns are triggered and scaled

• Genuine enthusiasm for AI experimentation—not just to generate ideas and draft content, but to rethink how campaigns are built, automated, and optimized from the ground up

• An “own it” mindset. You move with speed and see programs through from start to finish.

• Strong cross-functional collaboration skills with the ability to lead through influence

• Superb organizational skills with the ability to manage multiple priorities simultaneously

• Comfortable working in a hybrid environment and collaborating virtually with teammates in the US

When you join our team

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-Hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.