Be an Early Applicant
Match Group is the global dating app leader creating meaningful connections for people around the world.
The Role
It’s an incredibly exciting time to join the Tinder Thailand team. Thailand is one of Match Group’s key growth markets and home to one of the world’s most vibrant, dynamic, and diverse dating cultures. This role offers the opportunity to be part of a passionate team shaping Tinder’s next phase of growth—driving meaningful business impact while making a bold cultural mark in the market.
About the Role
We’re looking for a highly driven Marketing Manager to help grow Tinder’s brand and business in Thailand. This role will support the development and execution of integrated, full-funnel marketing initiatives spanning brand through performance, with a strong focus on campaign management, optimizing performance marketing assets, and driving a local test-and-learn agenda to unlock growth.
This is a hands-on role for someone who is both strategically minded and executionally strong—someone who understands Thai Gen Z culture, moves quickly, collaborates effectively across cross-functional teams, and is excited to shape how Tinder shows up in culture while driving meaningful results in the market. This is a high-impact individual contributor role reporting directly to the Country Director, Tinder Thailand.
(*This role is an individual contributor role.)
Responsibilities
- Assist the Thailand Marketing team in planning, executing, and optimizing social-first, culturally relevant campaigns across brand, digital, social, partnerships, and performance touchpoints to grow visibility, engagement, and conversation among Thai audiences—particularly Gen Z and young millennials.
- Partner with internal and external teams to develop and execute integrated campaigns across paid, owned, and earned channels, while managing timelines, workflows, agencies, contracts, and day-to-day execution.
- Manage and localize creative assets across media platforms (both Performance and Brand) for Thailand in partnership with a Multi-functional team, while leading the local test-and-learn agenda to continuously improve relevance, performance, and results.
- Track campaign performance against key KPIs, extract actionable insights, and translate learnings into recommendations that improve future campaigns and growth initiatives.
- Lead executional excellence across budget management while coordinating cross-functionally with Finance, Legal, PR, Product Marketing, Media and regional stakeholders
- Lead strategic thinking and align internal stakeholders by delivering clear post-campaign analyses, memos, and business updates for local, regional, and global audiences.
Requirements
- 7+ years of experience in marketing, growth, digital, brand, or agency roles, ideally with experience in consumer tech, lifestyle, entertainment, or other youth-focused brands.
- Strong experience in campaign management and execution, with exposure to full funnel marketing from brand to performance.
- Strong understanding of Thailand’s consumer culture, social trends, and youth audiences, particularly Gen Z and young millennials.
- Familiarity with media platforms across both brand and performance, with experience on developing effective creative, optimizing digital assets, and testing different messages, formats, and channels to improve results.
- Proven ability to manage multiple projects and stakeholders with strong attention to detail and excellent organizational skills.
- Data-savvy and comfortable on analyzing large set of data especially on media, identifying actionable insights, and applying learnings to improve future execution.
- Experience working with agencies and cross-functional teams across media, creative, influencer/social, PR, or production.
- Proactive, entrepreneurial mindset with a willingness to test, learn, and challenge the status quo.
- Strong written and verbal communication skills in both Thai and English.
- Comfortable working in a fast-paced, matrixed, international environment.
- Proficiency in Google Workspace and presentation/reporting tools.
Preferred
- Experience in app marketing, consumer internet, lifestyle, or subscription-based businesses.
- Experience supporting growth experiments across media channels, performance campaigns, or new channel pilots.
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The Company
What We Do
Match Group is home to some of the world’s most popular dating and social discovery apps, including Tinder, Hinge, Match, and more. Match Group’s mission is to spark meaningful connections for every single person worldwide. Our diverse portfolio of apps enables connections across a diverse range of ages, genders, backgrounds, and dating goals. Our services are available in over 40 languages to users all over the world.
Why Work With Us
Match Group is united by a mission to help people find meaningful connections and fight loneliness. We’re not just building products. We’re creating friendships, marriages, and families around the world. Our culture is fueled by purpose, creativity, and a passion for what we can build together.
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