Marketing Manager - Thyroid

Veracyte is seeking a US Marketing Manager for the Afirma brand, the market leading molecular diagnostic test designed to help patients with thyroid nodules.

The Marketing Manager will drive Afirma product growth in the US market – from developing the strategic vision and multi-channel marketing plan to collaborating with field and digital teams to enable excellent execution and pull-through. The primary responsibility will be focused on maximizing Afirma’s marketing reach via channels including sales, digital, print, and events.

This highly motivated, collaborative, and results-driven commercial leader must have an entrepreneurial drive and a strong track record of success in marketing including experience in driving post launch product growth. This individual should have experience in content marketing for Healthcare Provider (HCPs) and leading cross functional teams in a matrixed organization.

This role can be remote.  Candidates located outside of the SF Bay Area or San Diego would be required to travel to the home office a few times a year.

Key responsibilities include:

• Consistently keep a pulse on the latest market and competitor developments and proactively refine strategy, selling direction and tactics as necessary.
• Execute a multi-channel marketing strategy (HCP, Patient, Conference, PR, Advocacy, Societies, Digital, NPP, etc.) by leveraging deep understanding of customers and working closely with the sales force, marketing operations, medical affairs, and other teams across Veracyte.
• Development of digital marketing campaigns, successfully partnering with marketing operations on execution.
• Collaboration with sales team for creation and development of downstream sales collateral.
• Partner with sales training to coordinate new hire and on-going sales training.
• Manage resources for speaker programs and other peer-to-peer education activities.  Maintain strong relationships with key customers.
• Direct market research to gain key customer insights and benchmark brand awareness.
• Partner with managed care colleagues to develop a messaging platform and collateral to support commercial payor engagement.
• Manage and optimize the physician user experience, including all materials and processes related to sample collection, test ordering, delivery, and reporting.
• Collaborate seamlessly with other brand leads to align internal resources/attention and leverage synergies across products based on overall corporate strategy and goals.
• Coordinate with other brand leads to execute against select cross portfolio digital and conference tactics in partnership with marketing operations.

You are a highly motivated, results-driven individual with entrepreneurial drive and a track record of success in marketing. You have a deep sense of accountability and desire to own the product, from crafting the strategy to rolling up your sleeves and executing the tactics. Other experiences and skills include:

• Bachelor’s degree in life science required
• 6+ years combined experience in marketing and/or sales required, with 3+ years experience in the medical industry or with healthcare providers
• Excellent presentation, written, verbal communication, and interpersonal skills
• Excellent analytical and technical skills
• Excellent project management skills
• Adaptability to changes and challenges
• Tenacity and the drive to make an impact
• Team player with demonstrated track record of collaboration with others
• Travel for sales meeting, conventions, and home office as needed (20%)

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