Marketing Manager (Thailand) - Based in Bangkok

Purpose of Position

• CASETiFY is looking for an entrepreneurial, creative, and passionate Marketing Manager to join our team. The ideal candidate will hit the ground running, thrive in a fast-paced environment, and be detail-oriented. Must be a self-starter and team player with the ability to quickly identify areas of opportunity to create procedures that increase efficiencies, scalability, and effectiveness. You have a proven track record of prospecting, negotiating, and closing partnerships to support and fulfill strategic objectives.
• This is a new headcount to support the rapid expansion of the Thai market. With the ambitious target that we would like to achieve in our online business and the increase of brand exposure in Thailand, a new headcount is essential to support the research and execution of various marketing and business development campaigns.

Job Description

• Responsible for Thailand’s marketing plans and strategies both online and offline in designing and overseeing all aspects of our digital marketing including communication, our marketing database, email, and display advertising campaigns according to Global product launch and campaigns
• Understand the extensive details of marketing and are familiar with ways to analyze market research and customers' behavior.
• Plan, monitor, and track the A&P budget for Thailand
• Create innovative marketing campaigns and content designed to drive revenue growth
• Execution of the online, influencer, and sponsored content advertising space
• Implement and manage analytical tools to track and evaluate the performance and ROI of various marketing and influencer campaigns
• Able to manage end-to-end marketing campaigns and take responsibility for project management
• Track weekly/monthly/quarterly channel KPI targets to manage budget and resources effectively in preparation for reports on marketing and sales metrics
• Understanding local market trends, entertainment, social media trends, events, and happenings

Requirement

• Bachelor's degree or above in Business, Marketing discipline, or equivalent
• 5+ years experience in marketing or related fields for Thailand/SEA market
• Native Thai speaker with great writing etiquette and fluency in business English
• Proficient in Google Analytics and other digital metrics 
• Strategic problem-solving skills, using creative thinking to achieve targets
• Strong planning, analytical, creative, result-oriented, and able to work independently
• Ability to work under pressure and meet tight deadlines
• Extensive knowledge of Thai market trends and interest in pop culture or prior experience in the entertainment industry is a plus