Marketing Manager Sweden

Last date to apply:

We’re one of the world’s oldest start-ups — and we’re just getting started.
 At Husqvarna Group, innovation is in our DNA. With over 330 years of heritage and a passion for pioneering technology, we design and deliver world class products and solutions for forest, park, garden and construction care. From robotic lawn mowers to cutting-edge chainsaws and sustainable battery systems, we’re shaping the future — and we want you to be part of it.

As Marketing Manager Scandinavia, you drive marketing excellence by living our Husqvarna values: BOLD, DEDICATED and CARE. You hold full managerial responsibility for Scandinavia, with a deeper strategic and operational focus on the Swedish market. In this role you will report to the VP of Residential Marketing Europe, Jenny Fisher-Toivo.

About the role:

As the voice of the market, you provide grounded, insight-based input to the central marketing team – ensuring local realities shape relevant parts of the European strategy. Your primary focus is operational excellence in the Swedish market and coordinating consistent execution across Scandinavia. This is a highly operational leadership role. While you contribute to discussions on direction and priorities, your core accountability lies in hands-on delivery, executional leadership and ensuring that plans land effectively in the market.

This role centers on shaping and delivering a strong annual local marketing plan, built on the European marketing strategy set by the Residential & Professional European marketing leadership team. You excel at turning strategy into action - leading implementation, prioritizing focus areas, and ensuring measurable impact in your markets. Together with your team, based in Sweden, Norway as well as in Denmark, you create and execute marketing plans that engage both end-consumers and professional customers, while also identifying new opportunities for growth. Travelling may occur in this role, both within Sweden and Europe.

You will be a part of the Swedish Sales & Services management team.

About you:
You are an experienced marketing leader who combines strategic clarity with a hands-on, commercial mindset. With a solid background in B2C, preferably also in B2B, environments – ideally in fast-moving, multi-channel markets – you know how to turn insights into impacts and plans into measurable business results. You therefore enjoy staying close to execution – ensuring that activities, budgets as well as priorities are aligned and delivering tangible results. Working closely with sales comes naturally to you, and you know how to build marketing that accelerates business performance.

You thrive in complex, international organizations where cross-functional collaboration, stakeholder management and matrix navigation are part of everyday life. You bring credibility and confidence – earning trust through expertise, clear communication, and a solution-oriented approach.

As a leader, you create clarity and direction while empowering your team to grow. You have managed diverse teams before and understand how to balance high expectations with genuine support. You are comfortable coaching both more experienced and more junior talents, and embracing a culture where people feel inspired, accountable, and connected.

Above all, you are driven, collaborative, digitally savvy, and grounded – someone who embraces challenges with curiosity and leads with both impact and care – and enjoy rolling up your sleeves, working hands on together with your team.

Your skills and background:

• Bachelor’s or master’s degree in Business, Marketing, or a related field or equivalent hands-on experience
• Proven experience from working in an international and complex environment in consumer-driven marketing
• Comfortable leading in cross-functional, multi-stakeholder environments
• Demonstrated experience in creating sales-driving trade marketing plans across multiple categories in high-growth markets
• Digitally savvy, with hands-on experience in planning, executing, and optimizing digital marketing initiatives
• Strong project management skills with the ability to manage complexity and deliver results
• Proven ability to accelerate business initiatives and growth through effective marketing activation
• Solid experience in both full managerial responsibility and budget management
• Fluent in Swedish and English, both speaking and in writing

Location:

This position will be placed in either Huskvarna or Stockholm, Sweden. We offer a hybrid work set up where you will have the flexibility to work both onsite and remotely, promoting work-life balance for all team members. We meet in the office at least 2-3 times a week (50%).

Your Application:

Please submit your application in English as soon as possible as we will review applications on an ongoing basis. We do not accept applications via e-mail due to GDPR regulations.

For questions about the role, reach out to hiring manager Jenny Fisher-Toivo, at [email protected].

For question about the recruitment process, reach out to Talent Acquisition Partner Nina Hallin at [email protected].

We look forward to hearing from you! 

Winning Through Culture

We believe that business is ultimately about people, as a team, we win and grow together. Our culture is built on bold ideas, strong commitment, and a shared purpose, creating an environment where innovation thrives, people grow, and every contribution matters.    

Our culture is built on three core themes:  

• Bold: We push boundaries, embrace challenges, and explore new possibilities.
• Dedicated: We put in the hard work, bring passion and resilience to every challenge we take on.
• Care: We support each other, consider the impact of our actions, and strive to make a lasting difference.  

Whether you’re starting your career or looking for the next big step, we offer a place where passion and purpose come together. Join us in shaping the future!  

Learn more about our culture here.