Marketing Manager - Sustainability & Ingredients

Reposted 11 Days Ago
Be an Early Applicant
Sacramento, CA
In-Office
103K-134K Annually
Senior level
Food
The Role
The Sustainability Marketing Manager will integrate sustainability into business strategies, develop marketing plans, and enhance customer engagement while driving demand for sustainable products.
Summary Generated by Built In

Work Shift:

Day

Pay Type:

Salary

Hourly Rate (if applicable):

N/A

Targeted Base Salary Range (if applicable):

$103,000.00 - $133,700.00

JOB OVERVIEW:

Blue Diamond Growers—the world’s largest almond company and a cooperative owned by nearly 3,000 farming families—is seeking a Marketing Manager -Sustainability & Ingredients to lead global business strategies. This role will be responsible for positioning sustainable service offerings, driving demand, and accelerating growth across value-added ingredient sales. The successful candidate will champion Blue Diamond’s sustainability story to create customer value and strengthen strategic relationships.

RESPONSIBILITIES:

ESSENTIAL JOB FUNCTIONS                                                                                               

  • Working with agencies, develop and execute multi-channel, performance-focused marketing campaigns across paid, owned, and earned media for almond ingredients.
  • Partner with Sr. Manager to integrate sustainability into ingredient business’s value proposition.  Oversee integrated marketing plans that embed sustainability as a competitive advantage.
  • Serve as a subject matter expert in sustainability-related customer-facing meetings. Coordinate cross-functional responses to customer sustainability surveys and inquiries to ensure effective communication and resolution.
  • Collaborate with internal stakeholders on competitive analysis related to ingredient sustainability.
  • Manage trade shows and other marketing events, including pre-show promotion, booth messaging, sponsorship, and post-event lead management.
  • Plan, launch, and optimize advertising initiatives across digital and trade marketing channels.
  • Lead social media strategy with a focus on LinkedIn for B2B engagement and thought leadership.
  • Build and manage a robust content calendar to support demand generation and awareness on the ingredient brand, products, and sustainability.
  • Manage marketing automation and CRM tool to support lead generation and nurturing programs.
  • Optimize email drip campaigns to move leads through the marketing funnel.
  • Measure, analyze, and report on campaign effectiveness—track KPIs such as traffic, conversion rates, engagement, and ROI.
  • Secure editorial coverage, press opportunities, and advertorial placements.  Identify opportunities to support sustainability ratings and rankings for Blue Diamond Growers and deliver them to internal stakeholders.

MINIMUM JOB REQUIREMENTS                                                                                  

  • Bachelor's degree in a related field or equivalent experience
  • Minimum of 5 years in marketing or related work experience, with at least 3 years experience within sustainability and/or environmental science
  • Knowledge of environmental science and practices related to agriculture
  • Functional capabilities in Microsoft Office, Microsoft Word, and Microsoft Excel
  • Strong written communication skills

Total minimum number of years of experience required in lieu of degree

  • 10 years of marketing and/or sustainability experience reflecting increasing levels of responsibility

PREFERRED SKILLS AND EXPERIENCES

  • Knowledge of almond cultural practices, marketing trends, tendencies and procedures. 
  • Master's of Business Administration (MBA) degree
  • Business-to-business (B2B) customer experience
  • Familiarity with sustainability principles and concepts
  • Food or consumer products marketing experience
  • Experience commercializing sustainability products or solutions
  • Experience contributing to value proposition development
  • Public speaking experience
  • Graphic design skills

SUPERVISORY RESPONSIBILITIES

  • N/A
     

PHYSICAL DEMANDS

 While performing the duties of this job, employees are regularly required to sit, walk and stand; talk or hear, both in person and virtually; use hands/fingers repetitively to handle, feel or operate standard office equipment

WORK ENVIRONMENT

 The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this class. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Employees work under typical office conditions, and the noise level is usually quiet.


WHY BLUE DIAMOND?

In addition to working at the world’s largest, state-of-the-art almond manufacturer, we offer a safe and collaborative team environment, with numerous opportunities for free training and career advancement. Check out the BDG Benefits, Health & Wellness Guide HERE .

Grow your career. Partner with us. We Are the Almond People!

Ready to get started? Apply now!

Blue Diamond Growers (BDG) is an Equal Employment Opportunity Employer. BDG provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information. BDG also complies with all provisions of the U.S. Government's Executive Order 11246 dated September 24, 1965 and the rules, regulations and relevant orders of the Secretary of Labor.

Top Skills

Excel
MS Office
Microsoft Word
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The Company
HQ: Sacramento, CA
829 Employees
Year Founded: 1910

What We Do

Blue Diamond Growers is on a global mission to share the benefits of almonds with the world.

Blue Diamond Growers is the world's largest almond processing and marketing company. We are the world’s leading almond brand, and we’re focused on building markets and creating new products to deliver the benefits of almonds to the world. Made up of more than 3,000 growers, we’re cooperatively owned by half of the state's almond growers who produce over 80 percent of the world almond supply.

The California almond crop is marketed to all 50 states and more than 90 foreign countries, making almonds California's largest food export, the sixth largest U.S. food export and the #1 specialty crop in America. We keep that market-leading position by remaining strategically ahead of the curve, with continual innovations in our award-winning processing plants and information technology systems that have grown by leaps and bounds to support global growth.

Our biggest point of differentiation, though, is our people. Through cooperation and teamwork, we, the Almond People as we’re affectionately known, deliver the best-tasting, highest-value almonds and almond products in the world.

This is an exciting time at Blue Diamond where every team member can showcase their talents and contribute in new and innovative ways to drive accomplishments. The opportunity is here for each of us to step up, take our futures in hand and find new ways to achieve at Blue Diamond. We’re building on our strengths, learning as we go, trusting one another and realizing unprecedented levels of success.

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

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