The Role
The Marketing Manager will oversee marketing efforts, manage a team, and analyze campaign performance for streaming products to maximize audience growth.
Summary Generated by Built In
About Us:
TMB is the community-driven entertainment company engaging more than 250 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands including FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that's inspired and created by our fans. Together our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at trustedmediabrands.com.
Location:
We have offices in New York, Los Angeles, Milwaukee, and Gurgaon. We welcome you to work in any of our offices, but you also have the opportunity to work from home.
About the role:
The Consumer Marketing Team at TMB is looking for a Marketing Manager for our Streaming TV product line. This position will report to the Senior Director of Marketing and be responsible for managing a team of two to oversee owned, earned, and paid marketing efforts executed through on-air promos, smart TV on-screen banners, social media, email, newsletter, push notifications, performance marketing and site ads/optimization.
About you:
The ideal candidate for this role is an experienced, data-driven marketer who has worked across owned and earned marketing tactics in support of streaming, TV or other media. You also bring leadership experience, strong problem-solving skills, and a distinct ability to pitch new programming to external partners.
Your day-to-day: (aka Responsibilities)
Our Owned & Earned Marketing team is responsible for all marketing efforts—both internally and with partners—supporting our streaming TV channels, apps and social media channels. Bring your marketing experience, ideas and energy to TMB to help us reach our revenue and cross-functional goals.
Our Benefits:
We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at https://www.trustedmediabrands.com/careers/.
Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
#LI-Remote
TMB is the community-driven entertainment company engaging more than 250 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands including FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that's inspired and created by our fans. Together our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at trustedmediabrands.com.
Location:
We have offices in New York, Los Angeles, Milwaukee, and Gurgaon. We welcome you to work in any of our offices, but you also have the opportunity to work from home.
About the role:
The Consumer Marketing Team at TMB is looking for a Marketing Manager for our Streaming TV product line. This position will report to the Senior Director of Marketing and be responsible for managing a team of two to oversee owned, earned, and paid marketing efforts executed through on-air promos, smart TV on-screen banners, social media, email, newsletter, push notifications, performance marketing and site ads/optimization.
About you:
The ideal candidate for this role is an experienced, data-driven marketer who has worked across owned and earned marketing tactics in support of streaming, TV or other media. You also bring leadership experience, strong problem-solving skills, and a distinct ability to pitch new programming to external partners.
Your day-to-day: (aka Responsibilities)
- Ownership of audience growth and the implementation of all streaming earned, paid and owned marketing efforts for Fail Army, The Pet Collective, and At Home with Family Handyman, from campaign ideation to planning, creative tickets, creative approvals and the launch of efforts
- Regularly monitor and manage campaign analytics and performance tracking for all streaming efforts within each marketing channel, summarizing information without errors and deriving insights to pivot quickly to maximize viewership
- Present quarterly marketing recap decks and upcoming marketing plans based on learnings from prior campaigns
- Budget and forecast all paid spend for streaming and apps efforts across platforms
- Build relationships and collaborate with over 20 partners in the streaming tv space on co-marketing and promotional campaigns – Utilizing those relationships, pitch programming that aligns with partner priorities and provide compelling creative assets for earned promotion space
- Collaborate across TMB departments to ensure the content marketing campaigns across mediums are cohesive and cater to the different audiences
- Collaborate with Streaming programming team and social media brand directors to determine priorities, compelling content for promotion and optimal marketing strategies to execute
- BA in Marketing, Business, or a related field required
- 2-4 years non-internship marketing experience
- Prior streaming, television and/or media experience is preferred
- Performance marketing experience is a plus
- Management experience is a plus
- Experience working with different analytics, data visualization tools and project management tools (Google Analytics, Looker, Airtable, Jira)
- Problem-solving skills, with an exceptional ability to digest new information, master new techniques and translate knowledge to others in a fast-paced environment
- Excellent attention to detail
- An ability to prioritize and organize projects for self, internal team, and external partners
- Excellent written and verbal communication skills, as well as presentation skills
- Expert knowledge of Microsoft suite of products, specifically Excel and PowerPoint
Our Owned & Earned Marketing team is responsible for all marketing efforts—both internally and with partners—supporting our streaming TV channels, apps and social media channels. Bring your marketing experience, ideas and energy to TMB to help us reach our revenue and cross-functional goals.
Our Benefits:
We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at https://www.trustedmediabrands.com/careers/.
Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
#LI-Remote
Top Skills
Airtable
Google Analytics
JIRA
Looker
Excel
Microsoft Powerpoint
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The Company
What We Do
Jukin Media, Inc. builds and operates a YouTube network to build unique content brands and partner with channel creators. The company¹s brand portfolio provides viewers with videos across channels that include fails, wins, extreme sports, stunts, pranks, jokes, pets, kids, compilations, wildlife, police footage, and other randomly funny caught-on-tape moments. It also operates a licensing platform JukinVideo.com that licenses viral video content for use in TV, digital media, and advertising campaigns. The company was formerly known as ChiWay Entertainment, Inc. and changed its name to Jukin Media, Inc. in October 2013. The company was incorporated in 2010 and is headquartered in Los Angeles, California.
