Marketing Manager - Specialty

Fender Musical Instruments Corporation is a world famous brand with offices across the globe. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.

We are looking for a Marketing Manager (Specialty brands) to join our Marketing team at our Tokyo, Japan office. This position is responsible for the formulation and implementation of the Marketing strategy for Specialty Brands; reporting to Marketing Director, he/she will work closely with Sales team to develop the distribution strategy, and with Artist Marketing team to lead the artist relations for Specialty Brands.

Position: Marketing Manager (Specialty brands)

Essential Functions:

• Develop effective Marketing strategy for each of the Specialty Brands by clarifying respective competitive set, market share, product portfolio and pricing
• Accountable for driving all investments and execution across core touchpoints including Advertising, PR and Digital/Social Media
• Coordinate with Sales team to develop effective distribution strategy, including promotions and events for dealers
• Lead Artist Marketing for Specialty brands in coordination with Artist team: build artist seeding strategy, drive product seeding, build artist contents and partnerships
• Laise closely with US Specialty brands Marketing team for new products strategy and assets
• Monitor and control A&P expenses to ensure effective brands development
• Execute other duties assigned

 Business Knowledge, Skill Requirements, and Desired Attributes:

• Experience with large ERP system required, use of SAP preferred
• Knowledge of US and Japan GAAP/IFRS
• Hyperion knowledge a plus
• Excellent interpersonal, organizational, and management skills
• Ability to work individually and as a team to accomplish Company priorities and goals
• Strong analytical skills and the ability to identify and resolve issues
• Japanese language as native level (writing, reading and speaking)
• Good verbal and written communication skills in English

Business Knowledge, Skill Requirements, and Desired Attributes:

• Proven Marketing Strategy and Communication experience
• Experiences working for advertising, events, promotions, with timelines and budgets
• Experiences working in digital communication
• Project management skills
• Certain knowledge of Japanese music community
• Comfortable working within an International organization and able to influence for positive outcomes

Language:

• Fluent English in speaking & writing as this role requires English communication and English presentation preparation

Education and/or Certifications and/or Training:

• Preferred: Bachelor’s Degree in Business, Marketing or related field

Minimum Professional Experience:

5-7+ years’ of experience in a marketing focused role with a large portion in a leadership/supervisory capacity

About Fender Musical Instruments:

Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit www.fender.com.